Call The Top 3% Of Your Customers In December

The holiday season is right around the corner, so do what your competition will never think to do. Identify the top 3 percent of your active customers, as well as the individuals who have referred the most people to you over the past year. Then set aside time to call them during the middle of December.

The holiday season is right around the corner, so do what your competition will never think to do. Identify the top 3% of your active customers, as well as the individuals who have referred the most people to you over the past year. Then set aside time to call them during the middle of December. When you have them on the phone, do two things: Wish them a happy holiday, and take the opportunity to thank them for their trust in you. Not only have these people earned that personalized phone call that comes directly from you, but the results you see during the first quarter of next year will be absolutely amazing! So mark your calendar today, and make those calls!

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Third annual program includes advocacy efforts designed to build, promote, and protect the motorsports community.

Performance Racing Industry (PRI) is elevating its advocacy efforts through its third annual tour around the country, starting at the Progressive American Flat Track at Volusia Speedway Park in DeLeon Springs, FL. During the 2022 PRI Road Tour, which began March 11, PRI's leading content-creation team will travel the country to visit businesses, racetracks, events, and industry icons, generating videos and sharing stories about what the industry can do to help build, promote, and protect motorsports."Advocacy is a top priority for PRI, and it’s important for the industry. That’s why we’re emphasizing this throughout the Road Tour this year,” said Dr. Jamie Meyer, PRI President. “After seeing the great success of the Road Tour and what it can do, we will now make that same sort of impact to help with our year-round advocacy efforts.”Now in its third year, the PRI Road Tour has captivated more than 64 million viewers with unique and never-before-seen footage of motorsports businesses and racing competition. This year’s program is expected to build on those results with a greater focus and emphasis on legislative advocacy—including the RPM Act, the importance of PRI Membership, industry education, and more."The PRI Road Tour allows us to showcase the importance of the racing industry and inform the motorsports community about how they can support the industry they love," said Meyer. "This year's exclusive coverage will showcase how their participation will create a unified voice for the industry."ExxonMobil, VMP Performance, Titan Motorsports, and SAM Tech will be among the team’s early stops as the PRI Road Tour begins its yearlong trek across the country. Sponsors of the 2022 PRI Road Tour include Mobil 1, BBS of America, DeatschWerks, Red Line Oil, FiTech EFI, Hawk Performance, Raybestos Powertrain, Callies Performance, Five Star Race Car Bodies, Briggs and Stratton, Jesel, and Mass Traction. 

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