Want More Customers In January? Touch The Right Hearts In December

So your business is going to be closed on Christmas day, and you’ll be at home with your family. Lucky you. Unfortunately, this is not the case with many who work in your local police department, fire department, emergency rooms and animal rescue services.

So do this! Put together some nice gift baskets of fruit and candy, then deliver those baskets to your emergency service providers on Christmas Eve. Just make sure of two things: One, these baskets need to specifically go to the people who will be working on Christmas day, and two, you’ll need to include a nice card that thanks them for giving up their day in order to protect and serve you and your community.

And don’t forget! The intent is not to turn these gifts into “advertisements”, so leave out the self-promoting items. It’s really pretty simple: The more they see the gift as something from your heart, the more they’ll think of you.

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Performance Racing Industry (PRI) is elevating its advocacy efforts through its third annual tour around the country, starting at the Progressive American Flat Track at Volusia Speedway Park in DeLeon Springs, FL. During the 2022 PRI Road Tour, which began March 11, PRI's leading content-creation team will travel the country to visit businesses, racetracks, events, and industry icons, generating videos and sharing stories about what the industry can do to help build, promote, and protect motorsports."Advocacy is a top priority for PRI, and it’s important for the industry. That’s why we’re emphasizing this throughout the Road Tour this year,” said Dr. Jamie Meyer, PRI President. “After seeing the great success of the Road Tour and what it can do, we will now make that same sort of impact to help with our year-round advocacy efforts.”Now in its third year, the PRI Road Tour has captivated more than 64 million viewers with unique and never-before-seen footage of motorsports businesses and racing competition. This year’s program is expected to build on those results with a greater focus and emphasis on legislative advocacy—including the RPM Act, the importance of PRI Membership, industry education, and more."The PRI Road Tour allows us to showcase the importance of the racing industry and inform the motorsports community about how they can support the industry they love," said Meyer. "This year's exclusive coverage will showcase how their participation will create a unified voice for the industry."ExxonMobil, VMP Performance, Titan Motorsports, and SAM Tech will be among the team’s early stops as the PRI Road Tour begins its yearlong trek across the country. Sponsors of the 2022 PRI Road Tour include Mobil 1, BBS of America, DeatschWerks, Red Line Oil, FiTech EFI, Hawk Performance, Raybestos Powertrain, Callies Performance, Five Star Race Car Bodies, Briggs and Stratton, Jesel, and Mass Traction.

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Want More Customers In January? Touch The Right Hearts In December

PRI Takes Motorsports Advocacy On The Road

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