Raybestos ACE Training Integrates E-Learning

Raybestos Chassis Parts, a member of the Affinia family of brands, has released new e-learning training modules designed to help technicians further enhance their installation and service skills. The training module is available for free at www.RaybestosChassis.com.

The Raybestos Advanced Certified Education (ACE) program increases educational opportunities for technicians and service writers who sell Raybestos chassis product. The company says the e-training module offered by Affinia Tech Training presents the ideal customer service engagement when assessing chassis repairs and addressing customer concerns.

The e-training modules can help techs:
• Identify and resolve undercar problems more effectively
• Make it easier to present and sell appropriate parts and service
• Learn key advantages of Professional Grade products
• Reduce comebacks for work that doesn’t meet customer expectations
• Increase loyalty with existing customers and grow business with new customers

The training module takes approximately 25 minutes to complete and is followed by a brief quiz to ensure the technician has mastered the concepts taught during the training. The module begins by addressing appropriate customer interaction at the beginning of the repair cycle. They move through each step of the entire repair phase, which includes discovery, verification, inspection, recommendation, repair and finally the test drive and delivery of the completed work. As an added benefit, technicians can return and review the training materials at any time.

At any time during the training module, technicians can click on the ACE tips for additional information and advice to make the brake work more effective and complete. Chassis system overview buttons allow techs to review the functionality of the items that make up a chassis system.

For more information on the Raybestos ACE Training Program, the e-learning training modules or becoming a Raybestos Rewards member, visit www.RaybestosChassis.com or call 800-323-3022.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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