‘Get Dirty’ Weekend A Big Hit With Federated Customers

It was another great weekend of fun, excitement and racing as the winners of the "Get Dirty with Kenny and the Two Guys" sweepstakes learned from the king of dirt, Kenny Schrader himself, the intricacies of dirt track racing. As an added bonus to this year's event, Kevin Byrd and Willie B., hosts of the Federated-sponsored television show Two Guys Garage, were on hand to film some of the weekend's activities for a future episode of the GAC Network show.

It was another great weekend of fun, excitement and racing as the winners of the “Get Dirty with Kenny and the Two Guys” sweepstakes learned from the king of dirt, Kenny Schrader himself, the intricacies of dirt track racing. As an added bonus to this year’s event, Kevin Byrd and Willie B., hosts of the Federated-sponsored television show Two Guys Garage, were on hand to film some of the weekend’s activities for a future episode of the GAC Network show.

“Everyone involved had just an incredible time and I want to thank our host Kenny Schrader, as well as Kevin and Willie B., for helping make it such a memorable weekend,” said Phil Moore, senior vice president of Federated Auto Parts. “We had a terrific group of Federated Car Care customers on hand, along with their respective Federated member, and the feedback we received has been tremendous. Every year, we try to make the ‘Get Dirty’ weekend even better and I think we did so this year.”

The winning Federated Car Care Center customers received a dirt driving experience at the Federated Auto Parts I-55 Raceway in Pevely, Mo. Their instructor for this once-in-a-lifetime experience was NASCAR legend Schrader, who also gave the lucky winners a behind-the-scenes look at the racing business. To kick off the weekend, the contest winners enjoyed an action-packed evening of racing as they watched Craig Dollansky capture the Federated Batteries Ironman 55, a World of Outlaws Sprint Car Series race, held at the Federated Auto Parts I-55 Raceway.

The Federated Car Care Center program is one of the fastest growing, complete support programs for some of the nation’s finest automotive service providers. To become a Federated Car Care Center member or for more information, contact your local Federated Auto Parts distributor.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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