Main Navigation

Uncategorized

$125,000 ‘Search For A Champion’ Begins; Entries Now Being Accepted At AlwaysaChampion.com

Grassroots racers in virtually any form of engine-driven competition can now submit their video entries into the Champion brand's popular annual "Search for a Champion" contest, which will award $125,000 in 2014 sponsorships.
By Shop Owner Staff
Published:

Grassroots racers in virtually any form of engine-driven competition can now submit their video entries into the Champion brand’s popular annual "Search for a Champion" contest, which will award $125,000 in 2014 sponsorships. Racers can enter the contest at www.AlwaysaChampion.com. Search for a Champion is sponsored by Federal-Mogul, manufacturer and marketer of Champion spark plugs and other "Performance Driven" products.

Related Articles

The 2014 contest will award 15 $5,000 Champion racing sponsorships and one $50,000 Search for a Champion grand-prize sponsorship. To enter the contest, racers must submit a two-minute video that best demonstrates their commitment to winning a racing title with the support of the Champion brand. The entry period continues through Jan. 3, 2014. There is no cost to enter.

"Search for a Champion has become the unofficial start to the next season for thousands of talented grassroots drivers and teams," said Jessica Wynn, digital marketing manager, Federal-Mogul Vehicle Components segment. "There’s a lot of money and prestige on the line – and for many racers, a Champion sponsorship could be the launching pad for a long and successful career in motorsports."

Federal-Mogul will accept entries in three broad racing categories – asphalt, dirt and water/snow – covering everything from junior dragster, go-kart and motorcycle racing to snocross and personal watercraft competition. The Champion community will vote for 15 finalists and $5,000 winners between Jan. 6 and Feb. 2. Voting for the $50,000 Search for a Champion grand prize will take place Feb. 21 through March 23. The contest headquarters page at www.AlwaysaChampion.com includes tips from past winners on how to maximize voter support through Facebook, Twitter, YouTube and other social media.

The first 250 racers who submit videos will receive a Champion "swag" bag, complete with a Search for a Champion decal and Champion hat and t-shirt.

For more information regarding Search for a Champion and "Performance Driven" Champion products, visit www.AlwaysaChampion.com. Like Champion on Facebook at www.facebook.com/ChampionSparkPlugs, and follow the brand on Twitter at www.twitter.com/ChampionPlugs.

You May Also Like
Uncategorized

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
Published:

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

Read Full Article
More Uncategorized Posts
Will You Adapt And Cope With Changing Technology?

I remember my boss complaining that electronic ignition was going to destroy our business back in the mid-’70s. “They are taking away our tune up business,” he would say. In some ways, he was right. Technology and change are things we can’t control. In fact, “change” is perhaps the one thing we can count on. And, as in life, it’s how we deal with change that matters.

By Shop Owner Staff
The Secret To Price Advertising

Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of exactly how to price advertise.

By Shop Owner Staff
Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

By Shop Owner Staff
The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Shop Owner Staff
Other Posts
Want To Increase A/C Sales?

Have your techs, as part of their preliminary checks, turn on the A/C and see if the system is working. Is the compressor turning on? Are all the fan speeds working? Is the system getting cold? Is there a smell from the vents?

By Shop Owner Staff
Call For Entries For The ATMC National Excellence In Training Awards

The Automotive Training Managers Council (ATMC) has issued a call for entries for the 2014 National Excellence in Training Awards. The annual program is designed to highlight the importance of training to the success of the transportation industry by honoring highly effective or innovative training programs. The awards are open to any person or entity providing training in the industry.

By Shop Owner Staff
CARS 2014: ‘Not Your Father’s Oldsmobile’

From ASA comes word that CARS this year “is not your father’s Oldsmobile.” This year’s CARS will be held July 30-Aug. 2 in Detroit and, for the first time, the focus will be on younger techs. Each program at CARS this year has been handpicked with an eye toward making your shop better, said Donny Seyfer, chairman-elect of the Automotive Service Association, which sponsors CARS.

By Shop Owner Staff
GAAS Attendees Get ‘Connected’ In Chicago

Attendees of the Global Automotive Aftermarket Symposium’s (GAAS) 2014 Connected conference were engaged in a range of high-level topics affecting the automotive aftermarket now and in the future.

By Shop Owner Staff