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Nearly 70 Parts Added To MOOG Steering And Suspension Line

Federal-Mogul has announced the addition of nearly 70 parts to its MOOG Steering and Suspension product line. The latest expansion of the MOOG line includes more than 50 parts for late-model foreign nameplate passenger vehicles from BMW, Honda, Mazda, Mercedes-Benz, Subaru, Toyota and other manufacturers.
By Shop Owner Staff
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Federal-Mogul has announced the addition of nearly 70 parts to its MOOG Steering and Suspension product line. The latest expansion of the MOOG line includes more than 50 parts for late-model foreign nameplate passenger vehicles from BMW, Honda, Mazda, Mercedes-Benz, Subaru, Toyota and other manufacturers.

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“We continue to aggressively expand our foreign nameplate coverage to help vehicle service providers increase their share of this growing category,” said Mark Boyle, director, steering and suspension products, North America, Federal-Mogul Vehicle Components segment. “This coverage advantage complements our heritage of designing and manufacturing parts that outperform the original designs. Each MOOG Asia-Spec and Euro-Spec part is engineered to provide the precise steering response and superior durability expected by today’s vehicle owners.”

The new parts include 12 MOOG R-Series replacement control arms and assemblies, 32 stabilizer bar bushing kits, several stabilizer bar link kits and a variety of tie rod ends, ball joints, coil spring sets and other premium-quality components. Federal-Mogul also continues to expand its line of MOOG complete strut assemblies, with two new assemblies now available for 1996-2002 Toyota 4Runner trucks.

As the automotive service industry’s “Problem Solver,” the MOOG brand offers innovative technologies that improve on original component designs for longer life, superior performance and faster, easier installation, Federal-Mogul states.

To learn more about these and other MOOG steering and suspension components, visit the technician-focused www.moogproblemsolver.com website or contact your MOOG supplier. The latest MOOG product application listings also are available through Federal-Mogul’s www.FMe-cat.com electronic catalog.

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
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