Federated To Sponsor ARCA Races And Schrader Racing ARCA Car

Federated Auto Parts will serve as the title sponsor of three ARCA races this season, including two at the Salem (Ind.) Speedway, it was announced recently by J.R. Bishop, director of motorsports and event marketing for Federated. Besides its ARCA race sponsorships, Federated will be the primary sponsor of the Schrader Racing ARCA car this season. Longtime Federated spokesperson Kenny Schrader will share the driving duties with Matt Tifft and Clay Campbell.

The Federated Auto Parts ARCA 200 will be held on April 27 and the Federated Car Care ARCA Fall Classic on Sept. 13 at Salem. In addition, Federated will be the title sponsor of the Federated Auto Parts 200 at the Berlin Raceway in Marne, Mich. on Aug. 9. Federated Car Care will also be the presenting sponsor of three ARCA races in 2014: May 18 at the Toledo Speedway, June 21 at the Elko (Minn.) Speedway and Sept. 1 at the DuQuoin (Ill.) State Fairgrounds.

Besides its ARCA race sponsorships, Federated will be the primary sponsor of the Schrader Racing ARCA car this season. Longtime Federated spokesperson Kenny Schrader will share the driving duties with Matt Tifft and Clay Campbell. Schrader will drive the No. 52 Federated Auto Parts car in 10 races, while Tifft, a 17-year-old high school senior who has been racing since 2007, will be behind the wheel for eight events. Campbell, president of Martinsville Speedway, will drive the No. 52 Federated Auto Parts car in two ARCA races.

“Everyone at Federated is excited about continuing our full-season sponsorship of the Schrader Racing ARCA team in the coming year,” said Bishop. “We have enjoyed a great relationship with ARCA for several years now and are looking forward to what promises to be some exciting weekends of racing. We have put together a strong hospitality program surrounding the ARCA schedule for our members and customers to enjoy. We can’t wait to get racing this season.”

For more information, visit www.federatedautoparts.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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