AAPEX Debuts Webinar Series To More Than 300 Attendees And Exhibitors

Organizers of the AAPEXedu Webinar Series say the program is off to a solid start with 218 registrants participating in the first attendee webinar, "Prospect to Customer: How to Use Micro-Conversions to Build Your Business." The first exhibitor webinar, "The Exhibitor Report Card from AAPEX 2013," drew 114 registrants.

Organizers of the AAPEXedu Webinar Series say the program is off to a solid start with 218 registrants participating in the first attendee webinar, “Prospect to Customer: How to Use Micro-Conversions to Build Your Business.” The first exhibitor webinar, “The Exhibitor Report Card from AAPEX 2013,” drew 114 registrants.

The webinars are being offered to ensure attendees and exhibitors grow their businesses at the 2014 Automotive Aftermarket Products Expo (AAPEX), slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas. Steve Miller, strategic marketing expert, is leading the new exhibitor and attendee webinars for AAPEX.

AAPEX organizers are providing the monthly webinars at no cost to exhibitors and attendees. The initial webinars were held Feb. 4 and Feb. 5. The second exhibitor webinar in the series is scheduled for 4 p.m. EST on Tuesday, March 11, while the next attendee webinar is set for 11 a.m. EST on Thursday, March 13. Both will focus on “Social Media for B2B.”

Additional exhibitor and attendee webinars in the AAPEXedu series will cover “How to Use Video” (April), “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August) and “Copywriting” (September). In October, right before AAPEX, the exhibitor webinar will focus on “Boothmanship for AAPEX,” while the attendee webinar will highlight, “How to Get the Most Out of AAPEX.”

The 2014 AAPEX is expected to feature more than 2,400 exhibitors and approximately 5,000 booths. For more information about AAPEX 2014, visit www.aapexshow.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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