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AAPEX Attendee Webinar To Share Social Media Strategies

"How to Use Social Media Without Breaking the Bank," a free attendee webinar slated for 4 p.m. EST on Wednesday, March 12 will share proven social media strategies for attendees to use to grow their businesses. The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas.
By Shop Owner Staff
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“How to Use Social Media Without Breaking the Bank,” a free attendee webinar slated for 4 p.m. EST on Wednesday, March 12 will share proven social media strategies for attendees to use to grow their businesses. The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas.
 
The attendee webinar will discuss the fact that billions of people interact on Facebook, Twitter, Linkedin, YouTube, Instagram and hundreds of other social media tools every day, but businesses still struggle to find the sales and marketing connection, especially in the business-to-business (B2B) world. It will provide social media tips for small and large companies and help answer some common questions, such as should a company have a full-time person or hire an outside service provider?
 
The webinar is part of the new, monthly AAPEXedu Webinar Series to help ensure attendees grow their business and get the most out of their participation in the 2014 AAPEX. Additional attendee webinars will cover “How to Use Video” (April), “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “How to Get the Most Out of AAPEX” (October).
 
Steve Miller, strategic marketing expert, is leading the new attendee webinars for AAPEX. All webinars in the AAPEXedu series will be available for replay in the AAPEXedu Video Learning Library on the AAPEX website.
 
To register for “How to Use Social Media Without Breaking the Bank,” visit: http://webinarjam.net/webinar/go/469/c2a0dced5f.
 
For more information, visit www.aapexshow.com or email: [email protected].
 

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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
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