AAPEX Attendee Webinar To Show How To Use Content Marketing

A free AAPEXedu attendee webinar, "Content Marketing: Your Newest Secret Weapon?," is slated for Wednesday, May 7, at 4 p.m., EST. The webinar will focus on using content marketing to establish credibility via expert status, as a sales tools, and to maximize search engine optimization (SEO). The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

A free AAPEXedu attendee webinar, “Content Marketing: Your Newest Secret Weapon?,” is slated for
Wednesday, May 7, at 4 p.m., EST. The webinar will focus on using content
marketing to establish credibility via expert status, as a sales tools,
and to maximize search engine optimization (SEO). The 2014 Automotive Aftermarket Products Expo (AAPEX) is set
for Tuesday,
Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

According to the
Content Marketing Institute, content marketing is the marketing and
business
process for creating and distributing relevant and valuable content to
attract,
acquire, and engage a clearly defined and understood target audience –
with the
objective of driving profitable customer action. That’s a formal way of
saying that by sharing good content (with no strings attached),
prospects and clients will be educated enough to be influenced – most
commonly,
to make a buying decision.

The webinar is part of the new, monthly AAPEXedu Webinar Series
to help ensure attendees grow their business and get the most out of their
participation in the 2014 AAPEX. Additional attendee webinars will cover
“Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “How to Get the Most Out of AAPEX” (October).

Steve Miller, strategic marketing expert, is
leading the new AAPEX attendee webinars.

To
register for “Content
Marketing: Your Newest Secret Weapon?” or to watch a previous
webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/attendee/webinar.

The 2014 AAPEX is expected to feature more than 2,400
exhibitors, 5,000 booths and 39,000 targeted buyers. More than 130,000 automotive
aftermarket professionals from nearly 125 countries are projected to be in Las
Vegas during AAPEX.

AAPEX
represents the $477 billion global aftermarket auto parts industry, and is
jointly sponsored by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA). For more information, visit www.aapexshow.com or e-mail: [email protected].

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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