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Earn AAP, MAAP Credits for Education Sessions at AAPEX

Attendees of the Learning Forum education sessions at the 2010 Automotive Aftermarket Products Expo (AAPEX) will earn up to 0.1 continuing education units (CEUs), per session, by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations.
By Shop Owner Staff
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Attendees of the Learning Forum education sessions at the 2010 Automotive Aftermarket Products Expo (AAPEX) will earn up to 0.1 continuing education units (CEUs), per session, by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations.

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Thirty education sessions will be held over a three-day period in the Venetian in Las Vegas, Nev., Tuesday, Nov. 2 through Thursday, Nov. 4. All AAPEX education sessions are free of charge, except for the Lunch & Learn sessions, which require registration and pre-payment of $15 per person. Sessions will be held in Marco Polo Rooms 701-706 on the Venetian/Palazzo Congress Center Level 1 in the Venetian Hotel.

Tuesday, Nov. 2:
• OEM Proprietary Lubricants: Implications for the Aftermarket;
• 2011 Aftermarket Outlook;
• Selling Parts for Imports: Did You Ever Consider Listening to Your Customer? The Installer’s View;
• Government Affairs Update;
• Relating, Not Translating: How to Market to Latinos;
• Advanced Pricing Strategies;
• “Lunch & Learn” – Social Media: What Is It and How Do You Know When It Is Working;
• Profit is Everybody’s Business; 
• New Vehicle Technologies and Their Impact on the Aftermarket;
• Customer Service: How to Keep Customers Rushing Back for More;
• Ten Things Smart Executives Learn From Financial Downturns; and
• They Want What? Meeting the Expectations of Service Shop Owners and Technicians.

Wednesday, Nov. 3:
• Gadgets, Gizmos, Geeks: 25 Tools, Technologies and Web-Based Services that Smart Businesses Are Using to Keep Their Customers Happy;
• Effective Communication for Today’s Workplace: Strategies for Success;
• Data Quality and the Impact on Your Web Site Search Engines;
• The New Health Care Law: What It Means for Your Business;
• Bull’s Eye Aftermarketing for Growth and Profits;
• Value Based Selling: Breaking the Discounting Habit;
• “Lunch & Learn” – All Things Automotive: Connecting With Gen Y;
• High-Performance Distribution Centers: The Five Essentials;
• Cost-Effective Marketing Techniques for Distributors;
• Making It Right vs. Getting It Right;
• Building Employee Engagement: Becoming An Employer of Choice; and
• Drive the Business, Steer the Brand.

Thursday, Nov. 4:
• Industry Standards – A Look Inside the Shop of Tomorrow;
• Hot International Markets: The Automotive Aftermarket in China, Brazil and Mexico;
• Today’s Escalating Import Car Parc: How to Capitalize on More Than Just the “Fast Movers”;
• Communicating with Confidence: Service Consultants and Technicians Working Together for Vehicle Owners (And Increasing Profit for Repair Shops);
• Adding Social Media to Your Marketing Toolbox; and
• Automotive Service Shops: Top Performer Benchmarks and How to Get There.

For more information on the AAP/MAAP designation program at the University of the Aftermarket, visit http://www.northwood.edu/aftermarket/aapmaapdesignation/. For more information on the Learning Forum sessions, visit www.aapexshow.com or call Sue Kalish, AAIA, at 240-333-1047 or e-mail [email protected].

About AAPEX
AAPEX is the annual business-to-business trade show representing the global automotive aftermarket and features more than 2,000 exhibitors. AAPEX is jointly sponsored by the Automotive Aftermarket Suppliers Association (AASA), the aftermarket affiliate of the Motor & Equipment Manufacturers Association (MEMA) and the Automotive Aftermarket Industry Association (AAIA). For more information, visit www.aapexshow.com.

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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
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