Main Navigation

Uncategorized

Federated to Sponsor Ken Schrader Racing ARCA Team in 2011

Federated Auto Parts will sponsor the Ken Schrader Racing ARCA team in 2011. The Federated Auto Parts car will be driven by one of the fastest rising stars in racing, Tom Hessert.
By Shop Owner Staff
Published:

Federated Auto Parts will sponsor the Ken Schrader Racing ARCA team in 2011. The Federated Auto Parts car will be driven by one of the fastest rising stars in racing, Tom Hessert.

Related Articles

“Federated and Ken Schrader have had a tremendous relationship through the years and our sponsorship of the Schrader Racing ARCA team in 2011 is a natural progression of that relationship,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “We are honored to continue our association with one of the legendary names in NASCAR and excited to sponsor one of the young stars of racing. With a great owner and great driver, it should be a tremendous season for the Federated Auto Parts ARCA team.”

In 2010, Hessert finished third in the final ARCA points standings with one win, 10 top-five and 15 top-10 finishes.  His victory came on July 10 in the Prairie Meadows 200 at the Iowa Speedway in Newton, IA. In each of his two previous ARCA seasons, Hessert finished eighth in the season points standings. The 2011 ARCA season begins Feb. 12 with the ARCA 200 at the Daytona Speedway. That race will be televised live by SPEED-TV at 3:30 p.m. EST.
 
“We are very excited to be running a full ARCA schedule in 2011 thanks to our good friends at Federated Auto Parts,” said Schrader.  “We are also looking forward to having a driver of Tom’s capabilities racing for the Federated ARCA team. Tom had a great season in 2010 with a chance to win the season championship heading into the final weekend of the season.  Although he is only 24-years-old, Tom has finished in the top eight in the final ARCA season standings in each of the last three years so we are hoping for a big year in 2011 for Tom and the Federated Auto Parts ARCA car.”

“A major part of our racing program involves hosting hospitality events for our members and their customers at race tracks around the country,” said Bishop. “The ARCA series is a great vehicle for Federated to be able to host these events as well as a chance for our members and customers to interact with Kenny and Tom.  We know it will be a great experience for all involved.”

About Federated
Federated Auto Parts, headquartered in Staunton, Virginia, is one of the largest auto parts distribution and marketing organizations in North America.  Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today’s evolving automotive technology.  For more information, visit www.federatedautoparts.com.

You May Also Like
Uncategorized

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
Published:

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

Read Full Article
More Uncategorized Posts
Will You Adapt And Cope With Changing Technology?

I remember my boss complaining that electronic ignition was going to destroy our business back in the mid-’70s. “They are taking away our tune up business,” he would say. In some ways, he was right. Technology and change are things we can’t control. In fact, “change” is perhaps the one thing we can count on. And, as in life, it’s how we deal with change that matters.

By Shop Owner Staff
The Secret To Price Advertising

Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of exactly how to price advertise.

By Shop Owner Staff
Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

By Shop Owner Staff
The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Shop Owner Staff
Other Posts
Want To Increase A/C Sales?

Have your techs, as part of their preliminary checks, turn on the A/C and see if the system is working. Is the compressor turning on? Are all the fan speeds working? Is the system getting cold? Is there a smell from the vents?

By Shop Owner Staff
Call For Entries For The ATMC National Excellence In Training Awards

The Automotive Training Managers Council (ATMC) has issued a call for entries for the 2014 National Excellence in Training Awards. The annual program is designed to highlight the importance of training to the success of the transportation industry by honoring highly effective or innovative training programs. The awards are open to any person or entity providing training in the industry.

By Shop Owner Staff
CARS 2014: ‘Not Your Father’s Oldsmobile’

From ASA comes word that CARS this year “is not your father’s Oldsmobile.” This year’s CARS will be held July 30-Aug. 2 in Detroit and, for the first time, the focus will be on younger techs. Each program at CARS this year has been handpicked with an eye toward making your shop better, said Donny Seyfer, chairman-elect of the Automotive Service Association, which sponsors CARS.

By Shop Owner Staff
GAAS Attendees Get ‘Connected’ In Chicago

Attendees of the Global Automotive Aftermarket Symposium’s (GAAS) 2014 Connected conference were engaged in a range of high-level topics affecting the automotive aftermarket now and in the future.

By Shop Owner Staff