Federated to Continue Relationship with NASCAR’s Kenny Wallace in 2011

Continuing a successful relationship that began last season, Federated Auto Parts will be a sponsor of popular NASCAR driver Kenny Wallace and his race team in 2011.

“We started working with Kenny Wallace last season and the relationship was a great addition for Federated,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “Kenny truly understands our business. Our members and their customers really hit it off with Kenny last year and we had some great hospitality events surrounding Kenny’s races.”

In 2011, Federated will be the primary sponsor of Wallace and the RAB Racing Toyota in six Nationwide Series races, including the Federated 300 on July 23, and will be an associate sponsor of Wallace’s car in all other Nationwide races. Federated will serve as the “Official Auto Parts Supplier” of Kenny Wallace Racing and RAB Racing while Wallace continues in his role as a spokesperson for Federated Auto Parts.

Federated will be the primary sponsor of Wallace and his race team in over 50 dirt track events in 2011. At many of these dirt track races, Federated will conduct hospitality events for its members and their customers.

Wallace and fellow Federated spokesperson Kenny Schrader will participate in the fourth annual “Get Dirty with Kennys” promotion where several Federated members will get a chance to race dirt track cars against these two legends of racing.

“Kenny Wallace is a great representative for Federated Auto Parts and we look forward to another year working with him and his race team,” said Bishop.

For more information, visit www.federatedautoparts.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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