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Federal-Mogul Kicks Off 2011 Smart Choice Campaign with Popular Wagner ThermoQuiet Brakes Consumer Rebate Offer

Federal-Mogul will kick off the second year of its highly successful Smart Choice trade and consumer incentive campaign with an attractive mail-in rebate offer on market-leading Wagner ThermoQuiet brake pads and shoes. From February 23 through May 31, 2011, consumers can receive a rebate of up to $50 per brake job when they choose Wagner ThermoQuiet products.
By Shop Owner Staff
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Federal-Mogul will kick off the second year of its highly successful Smart Choice trade and consumer incentive campaign with an attractive mail-in rebate offer on market-leading Wagner ThermoQuiet brake pads and shoes. From February 23 through May 31, 2011, consumers can receive a rebate of up to $50 per brake job when they choose Wagner ThermoQuiet products.

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The Federal-Mogul Smart Choice campaign reinforces the message that longer lasting, better performing premium replacement parts are today’s best option for repair professionals and their customers. As a leading global original equipment and aftermarket manufacturer, Federal-Mogul created the program as a platform for delivering industry leading, branded parts combined with powerful incentives that help drive sales and consumer satisfaction.

In addition to the new ThermoQuiet promotion, Federal-Mogul will announce an array of Smart Choice consumer rebates throughout 2011.

“The Smart Choice campaign has been very successful and allows automotive repair facilities and parts stores to help consumers save money on premium-quality products,” said Michael Proud, director of marketing, North America, Federal-Mogul. “We’re pleased to launch our 2011 campaign with the Wagner ThermoQuiet consumer rebate, which was one of last year’s most popular offers.”

The Wagner ThermoQuiet promotion will offer up to $50 per brake job ($15 per front and/or rear set plus $10 labor per axle) through mail-in rebate when consumers have ThermoQuiet products professionally installed on their vehicles during the program period. Consumers who purchase and install ThermoQuiet brakes themselves can qualify for up to $30 through mail-in rebate. Consumers simply log on to www.fmsmartchoice.com to register their qualifying rebate and mail in the required documentation to receive their rebate check.

For additional information concerning this Smart Choice offer, contact your Federal-Mogul supplier, visit www.FMSmartChoice.com or write to: Smart Choice, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033.

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

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Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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