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Federated Auto Parts and Standard Brand Announce ‘Dream Car Sweepstakes’ Grand Prize Winner

Federated Auto Parts and Standard brand are proud to announce Dale Reed of Reed Tire Center, Stanley, VA, is the grand prize winner of the second annual "Dream Car Sweepstakes" promotion for authorized Federated counterpersons and professional technicians.
By Shop Owner Staff
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Federated Auto Parts and Standard brand are proud to announce Dale Reed of Reed Tire Center, Stanley, VA, is the grand prize winner of the second annual “Dream Car Sweepstakes” promotion for authorized Federated counterpersons and professional technicians.

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Reed received an all-expense paid trip for two to the Mecum High Performance Car Auction in Kissimmee, FL, which took place Jan. 26-30, 2011, at the Osceola Heritage Park, and $15,000 to spend on his dream car. Reed purchased a very rare Barracuda Gran Coupe and a 1969 Chevrolet Nova SS396. As a special surprise, Ken Schrader and Kenny Wallace were on hand to meet Reed and check out his new rides.

“We would like to congratulate Dale and thank Standard for their sponsorship of the ‘Dream Car Sweepstakes’ promotion,” said Rusty Bishop, CEO of Federated Auto Parts. “We had great participation in the program and our customers and counterpeople really liked having the chance to see if they could win their dream car.  Federated and Standard have had a tremendous relationship for many years and we hope to continue to partnership on more great promotions like this one in the future.”

When counterpersons sold 25 oxygen sensors, fuel injectors or ignition coils, they received a $50 Visa gift card and one entry into the grand prize drawing. Technicians needed to purchase 10 oxygen sensors, fuel injectors or ignition coils from an authorized Federated distributor to receive a $50 Visa gift card and one entry into the grand prize drawing.

Five second-place winners received an Apple iPad and 10 third-place winners received a Dell Inspiron Laptop.

The Standard brand has earned a reputation for delivering quality components that exceed all expectations. The flow matched fuel injectors promote smooth engine operation and balanced fuel delivery, reducing overall fuel consumption and harmful emissions. The ignition coils offer maximum performance and longevity, coupled with better connections and greater corrosion resistance, while the oxygen sensors offer superior coverage and technological improvements over the original. For more information, visit www.standardbrand.com.

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
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