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Raybestos Racing Brakes Become Roush Fenway Marketing and Technical Partner

Roush Fenway Racing announced a multi-year marketing partnership with Raybestos that will see its four NASCAR Sprint Cup Series teams run Raybestos brake packages, beginning with short track and road course events in 2011. While Raybestos has provided Roush Fenway with brakes for many of its 291 NASCAR wins and five NASCAR championships, 2011 marks the beginning of a larger technical and marketing partnership.
By Shop Owner Staff
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Roush Fenway Racing announced a multi-year marketing partnership with Raybestos that will see its four NASCAR Sprint Cup Series teams run Raybestos brake packages, beginning with short track and road course events in 2011. While Raybestos has provided Roush Fenway with brakes for many of its 291 NASCAR wins and five NASCAR championships, 2011 marks the beginning of a larger technical and marketing partnership.

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“We had a very successful test with the Raybestos brakes last year, and the feedback from all of our drivers was very positive,” said team owner Jack Roush. “This is the first time as an organization that we’ve designated a single supplier to meet all of our needs – and I think that speaks volumes about the quality products that Raybestos is producing.

“Slowing down is as crucial to winning as speeding up,” added Roush. ”We are confident this new relationship with Raybestos will play a big role in our success this year.”

"We are thrilled that all the Roush Fenway Fords are moving to the complete Raybestos brakes package for short track and road course events, where teams rely on superior braking performance in order to be competitive," said Josh Russell, Affinia’s director of sales & marketing for Raybestos Racing Brakes & Chassis.

"Roush Fenway wanted to reduce weight and enhance their stopping power, and the Raybestos package delivers on both counts. It’s a new partnership we are very excited about."

Roush Fenway will run Raybestos Sprint Cup short track and road course brake packages, including Raybestos legendary high-friction racing brake pads. The ultra-lightweight aluminum alloy Raybestos six-piston calipers are the stiffest and lightest calipers available in NASCAR. The innovative calipers were developed using Raybestos technology partner Alcon’s state of the art “optimized design” process, and include an asymmetric body design and advanced between-piston and crossover cooling features. The brake package also provides for the largest brake pad volume (surface area) and largest rotor (13.15” outside diameter, and 1.65” thick) available in NASCAR.

For more information about Raybestos brakes, visit Raybestos.com.

About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating seven motorsports teams. Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and three in the Nationwide Series with Edwards, Ricky Stenhouse Jr., and Trevor Bayne. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. Become a fan of Roush Fenway Racing on Facebook by going to http://www.facebook.com/roushfenway and follow us on Twitter@roushfenway.

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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