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2011 Raybestos Rewards Program Now Includes Free Training

The Raybestos Rewards Program pumps its educational muscle ... giving technicians an even stronger selling advantage. In addition to the free branded POS kit and automatic enrollment in the "Gimme a Reward" box top program, professional repair facilities and their technicians now receive free online training.
By Shop Owner Staff
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The Raybestos Rewards Program pumps its educational muscle…giving technicians an even stronger selling advantage. In addition to the free branded POS kit and automatic enrollment in the “Gimme a Reward” box top program, professional repair facilities and their technicians now receive free online training. The two current training modules coach technicians in providing business-building customer service when performing brake and chassis repair work.

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“We developed the training modules to increase customer satisfaction and overall profitability for the technician,” said Wally Marciniak, director of technical service for Affinia’s Global Brake and Chassis Group. This training is being launched exclusively to Raybestos Rewards members.

Raybestos Rewards members also receive regularly updated POS materials and unlimited access to the Tech Service Hotline. Free consumer rebate programs are automatically mailed directly to participating techs and TSBs are e-mailed on a monthly basis. The technicians even receive a free listing on the dealer locator on the Raybestos brakes website.

“The items in the Raybestos Rewards kit, as well as the tools sent throughout the year, support installers with problem-solving information and business-building messaging,” said Georgianne Dickey, Raybestos brand marketing manager, Affinia Global Brake & Chassis. The complementary kit includes Raybestos brand POS materials for the shop, including posters, catalogs, training guides, brochures, safety glasses, decals and countercards.

Redeeming Raybestos Rewards points toward merchandise or checks is easy, and shipping is always free. Technicians may choose from 64 items, including apparel, tools, sporting goods and popular gift items. Participating technicians can easily review their personal account activity and view their points total at any time.

For more information on the Raybestos Rewards program or Raybestos brake and chassis parts, visit www.raybestos.com or call 800-323-0354.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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