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Technicians Selling Raybestos Brand Brakes Help Their Customers Earn $40 Rebates … and a Possible Trip to the Big Race in Chicago

Raybestos Brakes - a member of the Affinia family of brands - helps technicians, consumers and race fans travel down the financial fast track with a "Speed Into Savings" rebate and sweepstakes promotion.
By Shop Owner Staff
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Raybestos Brakes – a member of the Affinia family of brands – helps technicians, consumers and race fans travel down the financial fast track with a “Speed Into Savings” rebate and sweepstakes promotion.    

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The “Speed Into Savings” program runs from April 15, 2011 to June 15, 2011. Consumers and DIYers earn back $30 on Raybestos Professional Grade and Advanced Technology brake pads with their “Speed Into Savings” rebate. Those customers earn up to $40 when they include Professional Grade or Advanced Technology rotors. Every redeemed rebate card serves as an automatic entry into the “Speed Into Savings” Sweepstakes. The grand prize is a trip to the big race on September 18, in Joliet, IL.

The grand-prize winner and a guest will receive:
• Tickets for two to the big race on September 18, 2011; and
• Airfare for two and a three-day/two-night hotel stay.

To help draw customers and build additional sales, participating service dealers receive a special “Speed Into Savings” promotional kit. It includes a poster announcing the rebates, a rebate counter card with 25 rebate cards and a technician reward tally card. Technicians receive this promotional kit FREE when they sign up to become a Raybestos Rewards member at www.raybestos.com.

Technicians can also earn cash rewards up to $50 … and a chance to win one of three grand prize trips to Chicago. Technicians receive $1 for each qualifying Raybestos brand pad set, rotor, loaded caliper, friction ready caliper, master cylinder or wheel hub assembly installed. A tally card is provided to track eligible sales, and at the end of the program, technicians submit the tally card for their cash reward. Each tally card also serves as their entry into the “Speed Into Savings” sweepstakes.

For more information on the Raybestos brand brake parts “Speed Into Savings” rebate and sweepstakes, or for questions on any Raybestos brand brake or chassis product, visit www.raybestos.com or call (800) 323-0354.

No purchase is necessary to participate in the “Speed Into Savings” Sweepstakes. Visit www.raybestos.com for complete official rules, including how to enter by mail without purchase/rebate redemption.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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