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Brad Keselowski Drives on Fumes to Win NASCAR STP 400, Crew Chief Paul Wolfe Named MOOG ‘Problem Solver of the Race’

Brad Keselowski and crew chief Paul Wolfe nursed the #2 Miller Lite Dodge's final drops of fuel over the closing eight laps at Kansas Speedway to win Sunday’s NASCAR STP 400 Sprint Cup race. It was the first win of 2011 for the Penske Racing-owned team and carried an additional bonus in the form of Wolfe's first-ever MOOG Chassis Parts "Problem Solver of the Race" Award from Federal-Mogul Corporation.
By Shop Owner Staff
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Brad Keselowski and crew chief Paul Wolfe nursed the #2 Miller Lite Dodge’s final drops of fuel over the closing eight laps at Kansas Speedway to win Sunday’s NASCAR STP 400 Sprint Cup race.  It was the first win of 2011 for the Penske Racing-owned team and carried an additional bonus in the form of Wolfe’s first-ever MOOG Chassis Parts “Problem Solver of the Race” Award from Federal-Mogul Corporation.

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The MOOG Problem Solver Award is presented following each Sprint Cup contest to the crew chief whose car posts the best second-half improvement in average lap speed while finishing on the lead lap. The MOOG-equipped #2 Dodge delivered a race-best 0.025-second boost on Kansas’ 1.5-mile oval even though Keselowski was forced to coast through corners to save fuel over the closing laps.

“Brad went four laps farther than anyone else in the top five without fueling, which says a lot about the confidence he and Paul had in their strategy as well as the performance of their MOOG-equipped steering and suspension system,” said Federal-Mogul Motorsports Director Tim Nelson. “Laying off the throttle isn’t enough to conserve fuel in Sprint Cup racing – your chassis has to provide an exceptionally smooth and precise ride, with no tire scrub or lost traction.”

Keselowski didn’t have the fastest car on the track; that honor belonged to Penske teammate Kurt Busch, who started on the pole and led more than half the race before being forced into the pits for fuel with just seven laps to go. Meanwhile, the #2 car was quietly progressing through the top 15 and eventually moving into the runner-up spot with 11 laps remaining. Keselowski assumed the lead with Busch’s trip into the pits and surprised the rest of the field – especially runner-up Dale Earnhardt Jr. (#88 Chevrolet) – by surviving on fumes through the checkered flag.

As the automotive service industry’s “Problem Solver,” MOOG steering and suspension components are the leading choice of crew chiefs and automotive repair professionals. MOOG parts have helped drive an unprecedented 45 consecutive NASCAR Cup champions to victory.

For additional information regarding MOOG chassis parts, please visit the brand’s technician-focused www.moogproblemsolver.com website or contact your MOOG supplier. To identify the right MOOG part for virtually any application, use the convenient, free www.FMe-cat.com electronic catalog.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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