New Federated Television Commercials Highlight Benefits of Federated Car Care

Federated Auto Parts has produced three new television commercials that are currently airing nationally. All three commercials emphasize the advantages of having vehicles serviced by the professionals at Federated Car Care Centers.

The three commercials feature Federated spokespersons Kenny Schrader and Kenny Wallace. In one of the spots, Schrader “educates” Wallace about the benefits of taking his vehicle to a Federated Car Care Center. In the second spot, Wallace learns the hard way that he should have visited a Federated Car Care Center. In the third spot, Schrader thinks he has his wife Anne convinced that he works on her car himself, but she knows better – he brings her car to their favorite Federated Car Care Center for service.

“While the two Kennys bring some humor to the commercials, we believe we’ve hit the mark by focusing on the advantages to consumers of taking their vehicles to the professionally-trained service technicians at Federated Car Care Centers,” said Phil Moore, senior vice president for Federated. “The commercials have been very well received by our members who have the ability to customize them for their own advertising programs in their respective markets. These commercials highlight the best of Federated: the best parts, the best people and the best service in the business.”

To view the Federated commercials and other Federated Car Care videos, visit the Federated Car Care YouTube channel at: http://www.youtube.com/FederatedCarCare.

About Federated
Federated Auto Parts, headquartered in Staunton, VA, is one of the largest auto parts distribution and marketing organizations in North America. Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today’s evolving automotive technology. For more information, visit www.federatedautoparts.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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