Main Navigation

Uncategorized

New Online Ads Connect Motorists to Auto Repair Shops in the Bosch Service Network

This new online advertising campaign has been carefully crafted to enable motorists to learn about the network of Bosch-certified repair shops, and quickly and easily locate and contact the nearest authorized Bosch Service center.
By Shop Owner Staff
Published:

Consistent with more and more commerce moving online, Bosch Authorized Service centers are now being promoted in online advertising. Michael Lippman, concept manager for the Bosch Car Service network at Robert Bosch, LLC, has announced a new banner advertising campaign promoting the 1,500-plus Bosch Service centers throughout North America.

Related Articles

This new online advertising campaign has been carefully crafted to enable motorists to learn about the network of Bosch-certified repair shops, and quickly and easily locate and contact the nearest authorized Bosch Service center. Banner ads will appear on popular automotive and general-interest websites, in online forums and discussion groups, and other Internet-based venues. Placements will focus on online media visited most frequently by those who make purchase decisions for car repair and maintenance.

The banner ads will direct readers to www.BoschService.com, the official website for the Bosch Service center program. This site details the extensive criteria that independent repair shops must meet to qualify as authorized Bosch Service centers. These criteria include requirements for thoroughly trained technicians, specific types of diagnostic and service equipment, good business practices, clean and comfortable customer waiting areas, and more.

The launch of this online banner advertising campaign complements the Bosch Service group’s new presence on both Facebook and Twitter — www.Facebook.com/BoschServiceUS and www.Twitter.com/BoschServiceUS.

Michael Lippman explained the strategy behind these new initiatives. “Our research has shown that consumers are increasingly relying on social media and Internet sites when making any kind of purchase decision,” he said. “This includes critical decisions about finding and selecting a highly-qualified car repair provider.”

According to Lippman, “While our Internet presence enables us to promote the outstanding credentials of our Bosch Service-certified shops it also allows us to offer special advantages to our online customers. Fast, efficient shop locators help customers to find the nearest authorized Bosch Service center quickly and easily. This is especially helpful for travelers when they break down away from home. They can use their smart phone to access our website and locate the closest Bosch Service shop.”

“Bosch is on the cutting edge of automotive diagnosis and repair, so it is only natural that we should likewise be on the cutting edge of communications technology, reaching our customers where they spend the most time. Our online banner advertising campaign is further evidence of our commitment to a network of centers that provides convenient and competent automotive service. It also represents the creative ways we support our Bosch authorized shops and work to attract customers and help support their businesses,” Lippman said.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

To follow Bosch on Facebook, visit www.facebook.com/boschautoparts.

For information on Bosch Diagnostics, visit www.boschdiagnostics.com.

For more information on Bosch Service, visit www.BoschService.com.

To find Bosch Service on Facebook visit www.Facebook.com/BoschServiceUS.
 
To follow Bosch Service on Twitter, visit www.Twitter.com/BoschServiceUS.

You May Also Like
Uncategorized

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
Published:

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

Read Full Article
More Uncategorized Posts
Will You Adapt And Cope With Changing Technology?

I remember my boss complaining that electronic ignition was going to destroy our business back in the mid-’70s. “They are taking away our tune up business,” he would say. In some ways, he was right. Technology and change are things we can’t control. In fact, “change” is perhaps the one thing we can count on. And, as in life, it’s how we deal with change that matters.

By Shop Owner Staff
The Secret To Price Advertising

Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of exactly how to price advertise.

By Shop Owner Staff
Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

By Shop Owner Staff
The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Shop Owner Staff
Other Posts
Want To Increase A/C Sales?

Have your techs, as part of their preliminary checks, turn on the A/C and see if the system is working. Is the compressor turning on? Are all the fan speeds working? Is the system getting cold? Is there a smell from the vents?

By Shop Owner Staff
Call For Entries For The ATMC National Excellence In Training Awards

The Automotive Training Managers Council (ATMC) has issued a call for entries for the 2014 National Excellence in Training Awards. The annual program is designed to highlight the importance of training to the success of the transportation industry by honoring highly effective or innovative training programs. The awards are open to any person or entity providing training in the industry.

By Shop Owner Staff
CARS 2014: ‘Not Your Father’s Oldsmobile’

From ASA comes word that CARS this year “is not your father’s Oldsmobile.” This year’s CARS will be held July 30-Aug. 2 in Detroit and, for the first time, the focus will be on younger techs. Each program at CARS this year has been handpicked with an eye toward making your shop better, said Donny Seyfer, chairman-elect of the Automotive Service Association, which sponsors CARS.

By Shop Owner Staff
GAAS Attendees Get ‘Connected’ In Chicago

Attendees of the Global Automotive Aftermarket Symposium’s (GAAS) 2014 Connected conference were engaged in a range of high-level topics affecting the automotive aftermarket now and in the future.

By Shop Owner Staff