Mudlick Mail Launching Service In Canada In 2012

Mudlick Mail, a provider of direct mail services for auto repair shops, will begin offering its programs in Canada starting in January 2012. The company will provide its strategically targeted campaigns to Canadian shop owners through a partnership with Innivity Marketing Group Inc. of Sarnia, Ontario. Under the agreement, Innivity, an integrated marketing services provider, will handle all print, distribution and warehouse requirements for Mudlick Mail's Canadian clients. The company will also offer Mudlick Mail strategic insight into the Canadian market.

Mudlick Mail, a provider of direct mail services for auto repair shops, will begin offering its programs in Canada starting in January 2012. The company will provide its strategically targeted campaigns to Canadian shop owners through a partnership with Innivity Marketing Group Inc. of Sarnia, Ontario. Under the agreement, Innivity, an integrated marketing services provider, will handle all print, distribution and warehouse requirements for Mudlick Mail’s Canadian clients. The company will also offer Mudlick Mail strategic insight into the Canadian market.

"Innivity’s deep industry knowledge and wealth of experience will help us establish a solid foundation in the Canadian market," said Mudlick Mail President Tim Ross.

Mudlick Mail has been offering uniquely targeted direct mail campaigns since 2008 and now counts more than 500 clients in the United States. Some shop owners have increased their sales by as much as 40 percent by using Mudlick Mail’s campaigns, which allow repair shop owners to target customers by income, neighborhood and even vehicle make.

Mudlick Mail is offering an introductory package for Canadian shop owners that includes a number of value-added benefits, including:

• A free market analysis and demographic report to help shop owners identify which customers they should target.
• Free graphic design services to ensure the highest quality and most compelling mail pieces.
• A free call tracking number to help shop owners correctly capture all inbound leads generated by their direct mail campaigns.
• Free access to the Mudlick Mail "Learning Center," which features webinars, training videos and other resources designed to help auto repair shop owners make the most of their advertising programs.
• Free database matching — a service that helps shop owners determine the effectiveness of their campaigns by tracking the number of responses received from a specific mailing.

Mudlick Mail’s program is completely turn-key, providing shop owners with all the tools they need to plan and execute a successful direct mail strategy.

"We know that shop owners often give up on advertising because it takes too much time or costs too much money. Our program addresses those concerns, offering businesses a cost-effective, user-friendly advertising solution that has been proven to drive sales," said Ross.

Mudlick Mail CEO Greg Sands established the company after searching for years for the right advertising vehicle for the 25 repair shops he operates in four states. Direct mail was the only vehicle that allowed Sands to accurately reach high-caliber customers within the market area of his stores.

Mudlick Mail expects to send out more than 50 million pieces of mail next year. The company is projecting sales growth of 60 percent in 2012 and anticipates serving more than 1,000 customers in the United States and Canada by the end of next year. For more information, visit http://www.mudlickmail.com.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

Read Full Article