The Right Way To Brand Your Shop

By Bob Cooper

Far too many shop owners are failing when it comes to properly branding their shops. In the world of advertising, unless the name of your company is a household name, your name means nothing to the general public. No matter how great your business is, the name itself isn’t going to make people want to learn more about you or your company. If there is nothing in the name that jumps out at your customers, or that clearly distinguishes your shop from others, then they’ll look at it as just one more name in a sea of thousands.

So do this … create a tagline (slogan) for your company and use it all of your auto repair marketing campaigns. This way you can not only grab the attention of your customers, but you can communicate what separates you from your competitors at the same time. Some examples would be “Elite Auto Service – Voted #1 in San Diego,” “Elite Auto Service – Home of Award-Winning Service,” “Elite Auto Service – Where Your Satisfaction is Guaranteed!”, etc. Try it out, and you’ll be amazed with the results.

For additional help increasing your car counts from Elite President Bob Cooper, learn more about Elite’s auto repair marketing solutions.

Performance Racing Industry (PRI) is elevating its advocacy efforts through its third annual tour around the country, starting at the Progressive American Flat Track at Volusia Speedway Park in DeLeon Springs, FL. During the 2022 PRI Road Tour, which began March 11, PRI's leading content-creation team will travel the country to visit businesses, racetracks, events, and industry icons, generating videos and sharing stories about what the industry can do to help build, promote, and protect motorsports."Advocacy is a top priority for PRI, and it’s important for the industry. That’s why we’re emphasizing this throughout the Road Tour this year,” said Dr. Jamie Meyer, PRI President. “After seeing the great success of the Road Tour and what it can do, we will now make that same sort of impact to help with our year-round advocacy efforts.”Now in its third year, the PRI Road Tour has captivated more than 64 million viewers with unique and never-before-seen footage of motorsports businesses and racing competition. This year’s program is expected to build on those results with a greater focus and emphasis on legislative advocacy—including the RPM Act, the importance of PRI Membership, industry education, and more."The PRI Road Tour allows us to showcase the importance of the racing industry and inform the motorsports community about how they can support the industry they love," said Meyer. "This year's exclusive coverage will showcase how their participation will create a unified voice for the industry."ExxonMobil, VMP Performance, Titan Motorsports, and SAM Tech will be among the team’s early stops as the PRI Road Tour begins its yearlong trek across the country. Sponsors of the 2022 PRI Road Tour include Mobil 1, BBS of America, DeatschWerks, Red Line Oil, FiTech EFI, Hawk Performance, Raybestos Powertrain, Callies Performance, Five Star Race Car Bodies, Briggs and Stratton, Jesel, and Mass Traction.

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The Right Way To Brand Your Shop

PRI Takes Motorsports Advocacy On The Road

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