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Bosch Says New Beam Wiper Blade Offers A ‘Clear Advantage’

Bosch has introduced a new product called Clear Advantage to its line-up of beam wiper blades, designed to offer Bosch quality and reliability at a value-level price. The Bosch wiper blade line currently includes the ultra premium Bosch ICON as well as Bosch Evolution.
By Shop Owner Staff
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Bosch has introduced a new product called Clear Advantage to its line-up of beam wiper blades, designed to offer Bosch quality and reliability at a value-level price. The Bosch wiper blade line currently includes the ultra premium Bosch ICON as well as Bosch Evolution.

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“Clear Advantage is our entry level beam blade product,” said Makoto Takatsuka, senior product manager, Wiping Systems, for Bosch. “With this product, Bosch now offers a beam blade in every performance segment — providing customers the quality and performance they expect from the Bosch brand.”

Bosch Clear Advantage beam wiper blades feature a precision-tensioned mono-steel spring that distributes uniform pressure along the entire length of the blade to ensure a consistent, smooth and clean wipe. The company says the blade’s aerodynamic symmetrical wind spoiler creates a downward force enabling the blade to hug the windshield even at high speeds. Clear Advantage’s graphite-treated wiping edge reduces friction and noise while a pre-mounted multi-adapter makes installation quick and easy, the company adds.

Clear Advantage launched 12 SKUs on Dec. 1, 2011, and three additional SKUs on Jan. 1, 2012. These include blades between 13 and 28 inches in length for popular domestic, Asian and European vehicles. Clear Advantage is available in the United States, Canada and Mexico.

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When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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