ACDelco is teaming up with Pandora to create what it says will be “the ultimate car care soundtrack.” Launched recently, ACDelco Tech Tunes Radio combines a customized playlist, including car care trivia questions, specially designed for automotive service professionals and enthusiasts.
“As the summer driving season approaches, technicians and DIY enthusiasts will be busy with spring car care projects,” said Heather Waszczenko, ACDelco national brand manager. “But, we all know a day of hard work always goes better with good music, so we partnered with our friends at Pandora to create a great listening experience for our customers.”
The station includes garage classics from artists such as AC/DC, Bruce Springsteen and Tom Petty. Younger technicians will enjoy artists like Kid Rock, Metallica and Rob Zombie.
Tune in by visiting pandora.com/acdelcotechtunes, or search for “ACDelco Tech Tunes” using the Pandora mobile app.
ACDelco Tech Tunes is the latest element in ACDelco’s new “Be Certain” campaign, which shares the science and engineering stories behind ACDelco parts. Through interactive features, educational videos and engaging stories utilized in the campaign, ACDelco aims to demonstrate its commitment to deliver premium parts every day, backed by the “certainty” of a global General Motors OE team.
