All the Tools You Need for a Successful Fall Car Care Month

The Car Care Council’s Fall Car Care Month Tool Kit is now available to aftermarket companies and organizations. The kit has all the tools needed to celebrate Fall Car Care Month in October and can be found by visiting www.carcareindustry.com.

“Consumers are searching for ways to save money and Fall Car Care Month in October is the perfect time to show them the financial benefits of proper vehicle maintenance,” said Rich White, executive director, Car Care Council. “Whether it’s something as simple as changing your on-hold message or more elaborate like conducting a community car care event, the Car Care Month Tool Kit is a one-stop site for ideas and tools to help you reach out to customers in your community. With so many different ways to celebrate Fall Car Care Month, it doesn’t need to take more than a few minutes to get involved.”

One popular feature of www.carcareindustry.com is the council’s video entitled “Drive Customers to Your Shop,” which highlights the benefits of participating in Fall Car Care Month. The site contains a tool that helps shops, stores and other aftermarket organizations choose a level of involvement in Fall Car Care Month through good, better and best options for participation, including “how to host” a community car care event. In addition, printable materials and downloadable images can be found on the site, as well as ordering information to obtain “Be Car Care Aware” point-of-sale kits, brochures, merchandise and the popular Car Care Guides in English, Spanish or French.

About the Car Care Council
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

Read Full Article