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Arrival Of Automotive Lighting Season Underscores Benefits Of Latest Wagner In-Store Merchandising Tools

Along with trick-or-treaters, bonfires and football, the fall is known for automotive maintenance, including replacing or upgrading vehicle headlamps for increased driving safety. Federal-Mogul's Wagner Lighting brand reminds automotive parts retailers and service providers that keeping their lighting displays and other merchandising tools up to date is key to capturing this high-volume seasonal sales opportunity.
By Shop Owner Staff
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Along with trick-or-treaters, bonfires and football, the fall is known for home and automotive maintenance, including replacing or upgrading vehicle headlamps for increased driving safety. Federal-Mogul’s Wagner Lighting brand reminds automotive parts retailers and service providers that keeping their lighting displays and other merchandising tools up to date is key to capturing this high-volume seasonal sales opportunity.

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“A vast majority of automotive lighting replacements and upgrades take place in the fall as daylight saving time ends, so the retailer or repair business might only have one chance to earn that sale from most consumers,” said Tracy Neil, brand manager, visibility products, Federal-Mogul Vehicle Components segment. “It’s very important to appeal to the customer’s interest in vehicle safety and then clearly communicate the benefits of each of your lighting products.”

The Wagner Lighting brand offers an extensive portfolio of colorful, attractive merchandising materials designed to help businesses increase sales of headlamps and other exterior and interior lighting products. These materials include a counter mat (#WL133088) featuring an illustrated guide to each of 17 vehicle lamp categories; an attractive window cling (#WL133092) reminding consumers to “See Better and Drive Safer with Premium Lighting”; a package of three colorful display header signs or aisle violators (#WL133125); and a four-page brochure (#WL131089) covering the entire Wagner line of headlamps and miniature lamps.

Also available is a countertop display and premium headlamp assortment (WAGLITE15) featuring innovative Wagner NightDefense, TruView Plus and BriteLite replacement headlamps.

To order any of these Wagner Lighting merchandising materials, simply contact your Wagner Lighting products supplier or Federal-Mogul sales representative. To identify the right Wagner Lighting product for virtually any application, use the convenient, free www.FMe-cat.com electronic catalog.

 

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I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
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