SEO is complex. Shop owners may think it’s just about throwing some keywords on a page a bunch of times. However, it’s more than just putting the right keywords on your website. Showing how complex it actually is, simply saying that’s only a piece of SEO and not the whole story. Some shop owners think

Have you ever thought about the timeline of a website and how redesigning your website could put you ahead of the competition? Every decision you make for your business determines how successful you will be. Your website is just the beginning of your digital marketing. When a website goes live online, it can feel like

Do your recruiting methods have you scratching your head, wondering why you can’t find or keep good technicians? Maybe it’s time to take a step back and utilize your sophisticated marketing tools to grow your business. STAND OUT AND GET FOUND ONLINE Your website is one of the first impressions determining how a customer views

Marketing Secrets Every Auto Shop Owner Needs to Know! When business is slow, and you feel the crunch, your first reaction may be to cut back on spending. While that may be the case within certain areas of your budget, don’t mistake cutting the engine that drives your marketing. Danny Sanchez, the former Autoshop Solutions

Automotive aftermarket veteran and CEO and founder of Autoshop Solutions, Danny Sanchez, knows which marketing strategies work for auto shops — and which don’t. Here are his key takeaways on why shops need pay-per-click marketing and how they can do it right. What is PPC?Pay-per-click is one of the most effective and fair marketing tools.
