As senior editor of Tire Review magazine, Denise writes feature articles on various tire segments and columns on boosting dealer profits, as well as managing and editing the magazine's various featured columns. She also manages Tire Review Online, the magazine's well-read Web site. Prior to joining Tire Review, Denise served as feature section writer and news reporter for the Medina Gazette and was a reporter for the Barberton Herald, both located in the Akron area. She is a graduate of the University of Akron with a degree in communications.
Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains a very important part of growing your business.
The private brand tire segment underwent a tumultuous 2009 as a result of the global economic downturn that affected all aspects of the tire industry, as well as the Obama Administration’s placement of heavy additional duties on passenger tires imported from China.
By now it’s evident that the whole ‘green’ movement is more than just a fad. In fact, successful businesses everywhere have
adapted their operations to cater to consumers who are looking
for more environmentally friendly products and services.