Jody DeVere

Ever since the phrase “the customer is always right” was coined, it surely has been the bane of every worker whose title includes the word “associate” or “representative.”

We know that women are the majority purchasers of all automotive items in North America today, so if you’re looking to step up your sales figures, you’re going to need to reach women. And in doing so, you’ll gain favor with all customers.

If you’re looking to increase your repair shop’s exposure in your local community, a cause-related event is virtually guaranteed to get some much-desired exposure, help you earn the trust and respect of your current and potential customers – and, not to mention, help out a great cause.

Generally speaking, as long as we don’t feel uncomfortable or unwelcome, we adults don’t mind waiting a little bit for good work. Plush furniture, a flat-screen television, relevant reading material and a cozy atmosphere will keep parents pleasant while they’re waiting, but their children require a different sort of comfort.

Testimonials from customers who are raving fans of your shop are among the best methods for gaining new customers. And a major segment of that word-of-mouth promotion is made up of your female customers.