Doris Barnes

Many company leaders believe that offering higher pay than the competition is enough to attract and retain the best people. However, many studies suggest something different: We have to find a way to tap into the deeper motivational needs of our staff if we want to create and keep the stars!

Want happier customers? Here’s a tip! You’ve got to get your customers smiling when they think of your brand. Look at the Geico Lizard, the Aflac Duck and Flo with Progressive. These companies know that in order to sell something as negative as insurance, they have to get you into a great state of mind where you smile when you think of them.