Social media followers are proven to be more engaged with video than any other type of posting, meaning they “Like,” comment or share video posts more than any other type of posts. More engagement means more branding opportunities for your business. And, when handled correctly, websites that add fresh video regularly also see their rankings go up. These should be compelling reasons to add video to what you do online.
Pick your cliché. If it’s too good to be true, it probably is. You get what you pay for. When it comes to web-hosting and website creation, there is a lot of advertising and marketing pushing free services or services that are so inexpensive that they aren’t representative of the true marketplace.
By now, we should be well past the things I heard as recently as two years ago: “Social media is just a fad,” “No one will follow a tire dealership on Facebook,” and “I don’t care what you had for dinner, and I’m sure you don’t care where my wife and I went for the weekend either.” These were the kinds of things people would say to me without a full understanding of the transformational change social media was having on society and the fundamental shift in the way we communicate with each other.
There are a lot of advertising and marketing efforts out there that are pushing free services, or services that are so inexpensive that they aren’t representative of the true marketplace. These are often efforts to lure you into other services that cost much more, or monthly fees that add up over time.
