Roger McManus

In a world where more than 80 percent of prospective consumers will see your ad, but still look you up online before calling or visiting your repair shop or tire dealership, an ad placement in a local Google search is critical.

The only ticket to growth is freedom. The only ticket to freedom for an entrepreneur is a team you trust to follow your business vision. Established businesses fall into certain ruts. Things are moving along and people on your team will leave, and others will be hired to take their place. This can become routine and done without a lot of thought as long as there are enough people to get the job done. Your job, or your manager’s job, is to simply manage the process.

In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly.