Bosch Spark Plugs is asking car enthusiasts who think they have automotive smarts to give the company’s “Gut Check Challenge” a try.
Bosch has introduced a new series of QuietCast Medium Duty Premium Disc Brake Pads, expanding the QuietCast brake products line with the addition of 24 popular Medium Duty Brake Pad numbers.
s, were in attendance to deliver the company’s 1964 GTO-R promotional project build to its prize winners – Nina and Mike Murray from Flesherton, Ontario, Canada. The Murrays’ winning entry was pulled from more than the nearly 60,000 unique entries received as part of the brand’s Summer 2011 North American sales promotion.
In 1986, Ronald Reagan was president; oil prices dipped below $10 a barrel; an upstart software company named Microsoft issued an Initial Public Offering for stock; Bobby Ewing was brought back to life on the TV soap “Dallas”; and Jeff Becker bought an ACDelco Freedom 60 battery in suburban Los Angeles.
Mark Polke brings 32 years of experience in the automotive industry to the Bosch Service Network. Before joining Bosch, he was the Regional Marketing Manager for Bridgestone Americas Tire Operations, and prior to that co-owner of three independent tire and service shops. In addition, he served as an Area Sales Manager, Operations Supervisor and Territory Manager with Bridgestone/Firestone Tire Operations. Mark started his career selling tires and service for an independent Firestone Tire & Service center.
For decades management trainers have told shop owners that it’s good to have some “healthy competition” between their employees. Here at Elite, we agree. Competition can drive personal development, it can drive productivity, and there is no doubt that it can drive profits. Ironically, it can also take all three in the wrong direction.
When you are giving any service recommendation, it’s important to repeat any concerns that your customers have shared back to them. This will not only let your customers know that you were paying attention when they were speaking to you, but will communicate that you truly understand the positions that they are in.
During these tough economic times, you need to watch every dollar. One way of controlling your advertising costs is by implementing what we here at Elite refer to as “Grass Roots” marketing campaigns. These are any campaigns where you reach potential customers while they are outside of their homes and workplaces. Little league games, charity drives, local fairs, etc., are all good examples.
Mitchell 1 will hold this year’s second Shop Management System Training Workshop July 19-21 in St. Louis, MO. The training workshop is designed for those who have previously established competence using their shop management software and now want to learn more advanced capabilities, better methods and shortcuts.