Bosch Announces 2011 Rebate Programs for its DistancePlus and Premium Oil Filter Lines

From April 3 to October 29, 2011 Bosch is running the Big Savings Rebate Program that offers motorists in the United States a rebate on both Bosch DistancePlus oil filters and Premium oil filters.

Federated to Sponsor ‘Two Guys Garage’ Television Show

Federated Auto Parts will sponsor the popular television show “Two Guys Garage” in 2011. The first episode of the season is scheduled to air on May 7 on SPEED with replays of the first episode airing on May 11 and May 12. Viewers should check local listings for air times in their area.

Business Increases for 41 Percent in iATN Poll

A recent poll done by the International Automotive Technicians’ Network (iATN) indicates 41.3 percent of members had an increase in business in 2010 compared to 2009. Of the 41.3 percent, 28.7 percent report business increased slightly, while for 12.6 percent, business increased significantly. Business stayed about the same for 18 percent of members.

Popular ‘Totally MOOG’ Promotion Returns Now Through May 31 with Thousands of Prizes for Professional Technicians

The “Totally MOOG” technician rewards program, one of the most popular promotions ever for automotive repair professionals, returns now through May 31, 2011, with thousands of prizes for professionals who rely on the aftermarket’s number one line of replacement steering and suspension components.

2011 SEMA Show Registration Now Open

Attendee and media registration for the 2011 SEMA Show is now open on the show’s website. The annual trade-only event takes place Tuesday-Friday, November 1-4, 2011, in Las Vegas, NV.

Federal-Mogul Expands MOOG Product Line with 42 New Parts Covering Millions of Late-Model Domestic and Foreign Nameplate Vehicles

The MOOG steering and suspension product line from Federal-Mogul now includes 42 additional premium-quality parts covering millions of late-model foreign and domestic nameplate passenger vehicles. Among the latest MOOG product introductions are left and right rear sway bar link kits for thousands of 2009 Ford Flex and 2009-2010 Taurus and Taurus SHO models and 2009 Lincoln MKS and 2010 Lincoln MKT models.

Federal-Mogul’s Carter Brand Offers ‘Ultimate’ In-Line Fuel Pump for High Performance Street and Racing Engines

When the “ultimate” in fuel delivery is needed for high performance street and racing applications, Federal-Mogul Corporation’s Carter Fuel Delivery Products brand is standing by with a new Premium HP in-line fuel pump that delivers 600 pounds of fuel per hour at 45 psi.

Federated to Hold Annual National Meeting in Orlando

Federated Auto Parts will hold its annual national meeting April 27-30 at the Caribe Hotel and Convention Center in Orlando, FL.

New Master Cylinder Coverage from Raybestos Released for Domestic, Asian and European Models

New, late model master cylinders from the Raybestos brand – a member of the Affinia family of brands – are being released this month with exclusive coverage for 2011 Ford, Lincoln, Mazda, Mercedes, Nissan and Toyota models.

Good Interviewing Takes Time and Preparation, Part 1

To some degree, I think everyone in a job interview is a bit of an actor. For the most part, the interviewer/interviewee relationship tends to accentuate the positives and gloss over the negatives. But, the information each party shares in the interview should give the other party an accurate image of the qualifications, experience and general work ethic or attitude he or she brings to the negotiating table.

Re-Inventing Rebates Drives ROI, Enhances Customer Loyalty and Delivers Value-Added Benefits

Bringing in more revenue is at the top of the list of things to do for most shop owners in 2011. Selling more and cutting costs are the tried and true methods for doing this but, often, both are easier said than done. That is why some smart automotive repair shop owners are considering alternatives.

Integrity is Key to Success at Theo’s Automotive

Reputation is everything at Theo’s Automotive in Peachtree City, GA, and even the rare negative review can’t slow business down a bit for Owner Theo Kazadzis. In fact, Kazadzis says his response to a recent negative review amidst several positives at Repairpal.com actually brought in new business and won over a new customer, most likely for many years to come.