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Auto International Association Presents The 2011 AIA Import Product And Marketing Awards

The Auto International Association (AIA), the import segment of the Automotive Aftermarket Industry Association (AAIA), has announced the recipients of the 2011 AIA Import Product and Marketing Awards. The winners were honored at a special AIA press conference on Tuesday, Nov. 1, and recognized at the AIA Luncheon and Awards Program on Wednesday, Nov. 2 at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, NV.
By Shop Owner Staff
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The Auto International Association (AIA), the import segment of the Automotive Aftermarket Industry Association (AAIA), has announced the recipients of the 2011 AIA Import Product and Marketing Awards. The winners were honored at a special AIA press conference on Tuesday, Nov. 1, and recognized at the AIA Luncheon and Awards Program on Wednesday, Nov. 2 at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, NV.

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The 2011 winners are:

Best Overall Import Aftermarket Product
Premium Japanese Brand Timing Belt Kit, Nitoma, Inc.

Best New Product for Import Cars or Trucks
REDI-Sensor VDO Multi-Application TPMS Sensor, Continental Corporation

Best New Performance Product or Accessory for Import Cars or Trucks
Philips LED DayLight 4&8 – Daytime Running Lights, Philips Automotive Lighting

Best Merchandising/Advertising of a Product for Import Cars or Trucks
Bosch ICON Wiper Blade Campaign, Robert Bosch LLC

Best New Packaging of a Product for Import Cars or Trucks
Beck/Arnley Genuine OE Fluids, Beck/Arnley

Best New Catalog of a Product for Import Cars or Trucks
2012 OEM Cabin Air Filter Catalog, OEM-Original Engine Management

Best Website Presentation of a Product Line for Import Cars or Trucks
www.densoaftermarket.com, DENSO

The AIA Import Product and Marketing Awards annually recognize innovative products and marketing programs designed to serve the import aftermarket industry. For a gallery of this year’s entries, or for more information on AIA, which is celebrating its 30th anniversary this year, visit www.aiaglobal.org.

About AIA
Supporting free and fair trade since its 1981 founding, the Auto International Association (AIA) mission is to provide a bridge between the international automotive community and the North American aftermarket and to promote the unique qualities associated with the distribution of parts for import nameplate vehicles. AIA is a segment of the Automotive Aftermarket Industry Association (AAIA).

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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