AMN Drivetime: Bill Long Seeks First To Understand (Video)

In this edition of AMN Drivetime, Long shares a few key mantras – and a few very cool photos from his incredible career.

From first jobs crashing a NAPA Delivery vehicle to today leading the nation’s top association for motor and equipment suppliers, Bill Long says he really got his start in this industry on the “ground floor.”

Long started going to races when he was 4 with his dad who was a NASCAR official. Long himself spent time as a chief starter, a race control director and other roles in racing, which led to jobs at NASCAR in Daytona Beach, and the IndyCar series, where he spent 5 seasons at IMS. About working in racing, Long said “There’s a lot to be learned and a lot of challenges and many of them are transferrable to this industry.” 

Regardless of the role, Long is known for his calm and affable demeanor. Perhaps it can be attributed to one of the key mantras passed down by mentors, which he shared in the podcast: “Seek first to understand before being understood.”

Be sure to check out the full video to hear more about Long’s remarkable career and see some of the many photographic memories he’s captured and shared for AMN.

You May Also Like

ADAS Calibrations: Limited Space Is Okay

ADAS work should be in play for almost everyone, regardless of space.

It’s a popular misconception about calibrations: Shops need a large amount of space to do ADAS work. But it’s simply not true.

A large majority of forward-facing calibrations – the most common of all ADAS calibrations – can be done in space nearly every shop has.

DRiV’s Jeff Koviak: Strategies for a Changing Aftermarket

Koviak considers his industry growth since graduation from Northwood University.

CRP’s Mike Palm: How Close Customer Ties Yields Success

Palm has led the company’s aftermarket product management to ensure CRP’s success.

MANN+HUMMEL’s Wilks: The Meaning Behind the Product

Kurk Wilks, president and CEO, delves into how advanced technology and customer needs are shaping future products.

Jeff Kritzer Details BendPak’s 40-Year Evolution

Kritzer worked his way up from the shipping and receiving department to president and CEO.

Other Posts
What Constitutes A Complete Brake Job?

Complete, safe brake jobs are key. This video is part of the Group Training Academy.

Decoding Brake Pull Issues

Solve brake pulls! This video is part of the Group Training Academy.

Understanding and Preventing Brake Noise

Silence noise with a complete brake job. This video is part of the Group Training Academy.

Growing Service Opportunities: Vacuum Pumps and Parking Brake Actuators

As the car parc evolves, so do service opportunities. This video is sponsored by Standard.