Bosch Aftermarket Relaunches Website

Bosch has redesigned its automotive aftermarket website with specific focus on improved visitor engagement and ease of use. Although it covers a wide range of product lines, special promotions, motorsports, Bosch Gear, a vehicle part finder, and a local parts store locator, the new website is designed to be more visually engaging and especially easy to navigate.

Bosch has redesigned its automotive aftermarket website – www.BoschAutoParts.com – with specific focus on improved visitor engagement and ease of use. Although it covers a wide range of product lines, special promotions, motorsports, Bosch Gear, a vehicle part finder, and a local parts store locator, the new website is designed to be more visually engaging and especially easy to navigate.

The home page of the new Bosch website is anchored by a rotating graphic well that highlights specific products through the use of images, animations or video. Below the well, a convenient sliding carousel showcases the full range of Bosch products alphabetically at-a-glance. Simply click to choose key replacement product lines from alternators to wiper blades, plus the 11 product lines in between. The home page also includes bolder graphics identifying special merchandising programs plus easy-to-spot ‘Vehicle Part Finder’ and ‘Where to Buy’ icons. One click of the mouse takes the viewer directly to specifics on the selected topic.

“We charged our Web team with the task of making our new site the easiest in the business to navigate,” said Pam Krebs, director of advertising and sales promotion for Bosch’s Automotive Aftermarket Division. “This was especially challenging because of the wide range of products we offer and the various audiences this site would have to serve – parts professionals and technicians as well as motorists.”

“Industry research indicates that website visitors want to locate the information they need within just two clicks of the mouse once they arrive at a site’s home page,” said Krebs. “This new site demonstrates that we can achieve such a result even with the broad assortment of products and programs available from Bosch, the largest supplier of auto parts in the world.”

Product detail pages are now structured in a convenient tabbed format, making it simple for visitors to locate and switch between feature/benefit information, technical info, documents, promotions and FAQs. Plus, a sliding carousel at the bottom of the page puts movement between products within a category just a click away.

“Whatever the visitor is looking for in terms of automotive aftermarket parts or related information, he or she will find it easily and without much effort on our new website,” Krebs said.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

For more information, visit www.boschusa.com.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

For more information on Bosch Diagnostics, visit www.boschdiagnostics.com.

Find Bosch Auto Parts on Facebook, visit www.facebook.com/boschautoparts.

Follow Bosch Auto Parts on Twitter, visit www.twitter.com/BoschAutoParts.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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