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Bosch Launches Fine Wire Double Platinum Spark Plug

Bosch recently introduced a new original equipment design fine wire double platinum spark plug, which complements the company's OE fine wire iridium plug launched in 2011.
By Shop Owner Staff
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Bosch recently introduced a new original equipment design fine wire double platinum spark plug, which complements the company’s OE fine wire iridium plug launched in 2011.

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As with Bosch’s other OE fine wire plugs, the Bosch Double Platinum plug line is based on the latest original equipment materials and manufacturing technology, and delivers extended performance life and durability, the company says.

“The Bosch OE Fine Wire Double Platinum plug delivers improved ignitability, power, acceleration and throttle response by employing fine wire laser welded center electrode technology, and is designed to last three times longer than a standard copper core plug,” said Mark Wilkinson, group product manager, Spark Plugs for Bosch.

The new Bosch Double Platinum and OE Fine Wire spark plug was on display at the AAPEX Show in Las Vegas earlier this month.

According to Bosch, the double platinum spark plug offers special design features that meet or exceed OE specifications for double platinum plugs.

“Just as with our fine wire Iridium and Platinum lines, Bosch has gone to great lengths to ensure that the new Double Platinum plugs meet or exceed manufacturer requirements of the latest fuel delivery and high energy ignition systems, including Gasoline Direct Injection (GDI), turbo and supercharging and coil on plug (COP) ignition systems,” Wilkinson said. “These engine technologies make materials and specifications like advanced ceramic technology, correct spark projection and the correct gap more critical than ever.

“Bosch uses high-strength ceramics to protect against cracking and dielectric punch through – when the spark fires through the side of the insulator instead of at the center electrode — and Bosch Double Platinum plugs maintain correct spark position across the entire line, better than competitors’ full line double platinum programs. This ensures a reliable spark, improved throttle response and acceleration, and protection against full or partial misfires,” Wilkinson adds.

The complete line of new Bosch OE fine wire double platinum plugs offers 25 SKUs covering more than 70 percent of the North American vehicles in operation (VIO), including more than 86 percent of VIO that were originally equipped with double platinum plugs.

For more information, visit www.boschusa.com.

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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