Main Navigation

Uncategorized

Bosch Launches Informative, Exciting Social Media Outreach on Facebook, Twitter and YouTube

Bosch, a major automotive manufacturer and supplier for more than a century, has launched into social marketing on Facebook, Twitter and YouTube.
By Shop Owner Staff
Published:

Bosch, a major automotive manufacturer and supplier for more than a century, has launched into social marketing on Facebook, Twitter and YouTube.
 

Related Articles

“Our new social media outreach allows us to engage with end-consumers on a whole new level,” said Pam Krebs, director of advertising and sales promotion for Bosch.  

“Bosch’s overall objective with its new social media presence is to provide visitors with an informative, engaging experience every time, which, in reality, reflects what Bosch is all about. As the world’s original equipment and innovation leader we take pride in producing automotive systems and component parts that provide performance, safety and premium value to the motoring public. We invite everyone to visit our Facebook, Twitter and YouTube sites, and enjoy the experience,” Krebs said.

Motorists can check out the Bosch social media sites at:
www.facebook.com/boschautoparts
www.twitter.com/boschautoparts
www.youtube.com/boschautoparts

Content will change regularly, so motorists will want to check out the Facebook page often, as well as follow Bosch Auto Parts on Twitter and subscribe to the YouTube page to get notifications on new video posts.

The new Bosch social media presence, along with its existing web presence (boschautoparts.com, lightemup.com, boschcleartheway.com, boschdiagnostics.com) combine to keep motorists and the automotive aftermarket up to date on the latest product innovations and offerings from Bosch.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information, visit www.AASAKnowYourParts.org.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

For more information on Bosch Diagnostics, visit www.boschdiagnostics.com.

Find Bosch Auto Parts on Facebook, visit www.facebook.com/boschautoparts.

Follow Bosch Auto Parts on Twitter, visit www.twitter.com/BoschAutoParts.

You May Also Like
Uncategorized

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

By Art Blumenthal
Leveraging more than 30 years of experience as both an aftermarket business owner and aftermarket technology executive, Art Blumenthal LLC provides business intermediary and advisory services to both buyers and sellers of industry businesses of all sizes. Art is a member of IBBA (International Business Brokers Association, Inc.). For more information, or to initiate a no-obligation confidential consultation, visit www.art-blumenthal.com.
Published:

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

Read Full Article
More Uncategorized Posts
Will You Adapt And Cope With Changing Technology?

I remember my boss complaining that electronic ignition was going to destroy our business back in the mid-’70s. “They are taking away our tune up business,” he would say. In some ways, he was right. Technology and change are things we can’t control. In fact, “change” is perhaps the one thing we can count on. And, as in life, it’s how we deal with change that matters.

By Shop Owner Staff
The Secret To Price Advertising

Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of exactly how to price advertise.

By Shop Owner Staff
Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

By Shop Owner Staff
The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Shop Owner Staff
Other Posts
Want To Increase A/C Sales?

Have your techs, as part of their preliminary checks, turn on the A/C and see if the system is working. Is the compressor turning on? Are all the fan speeds working? Is the system getting cold? Is there a smell from the vents?

By Shop Owner Staff
Call For Entries For The ATMC National Excellence In Training Awards

The Automotive Training Managers Council (ATMC) has issued a call for entries for the 2014 National Excellence in Training Awards. The annual program is designed to highlight the importance of training to the success of the transportation industry by honoring highly effective or innovative training programs. The awards are open to any person or entity providing training in the industry.

By Shop Owner Staff
CARS 2014: ‘Not Your Father’s Oldsmobile’

From ASA comes word that CARS this year “is not your father’s Oldsmobile.” This year’s CARS will be held July 30-Aug. 2 in Detroit and, for the first time, the focus will be on younger techs. Each program at CARS this year has been handpicked with an eye toward making your shop better, said Donny Seyfer, chairman-elect of the Automotive Service Association, which sponsors CARS.

By Shop Owner Staff
GAAS Attendees Get ‘Connected’ In Chicago

Attendees of the Global Automotive Aftermarket Symposium’s (GAAS) 2014 Connected conference were engaged in a range of high-level topics affecting the automotive aftermarket now and in the future.

By Shop Owner Staff