Bosch Spark Plugs Launches ‘The Gut-Check Challenge’ On Facebook

Bosch Spark Plugs is asking car enthusiasts who think they have automotive smarts to give the company’s “Gut Check Challenge” a try.

From now until July 18, a new online competition launched by Bosch Spark Plugs at www.facebook.com/boschautoparts tests real automotive know-how and spark plug smarts of auto enthusiasts, technicians and do-it-yourself (DIY) motorists in the U.S.

The Gut Check Challenge grand prize winner and a guest will be flown to the Mecum Auto Auction, which takes place Aug. 16-18 in Monterey, Calif., where Wayne Carini of Velocity Network’s "Chasing Classic Cars" will help the winner place a bid on a dream car. If he or she wins the bid, Bosch will put up to $25,000 toward the payment.

The online contest consists of 20 multiple-choice questions. Any user who answers 16 or more questions correctly will move on to the final round consisting of three write-in questions that will require essay-type answers. In the event of a tie, the final write-in questions will be judged by a panel of experts.

“The Gut Check Challenge competition provides us with an excellent avenue to reach and engage Bosch’s loyal Facebook community of automotive enthusiasts whose knowledge we respect and are looking to recognize,” said Pam Krebs, director of advertising and sales promotion for Bosch.

According to Krebs, “While Bosch is continuing to advance the designs of these spark plugs which are most like OE, we know that the more knowledgeable our customer is, the better he or she will recognize and value our spark plugs."

The new Bosch line of OE fine-wire spark plugs includes the all-new Bosch Platinum and Bosch Iridium spark plugs. These plugs bring the best in OE technology to the aftermarket, including a 360-degree continuous laser welded iridium center electrode and a laser welded iridium-platinum alloy tipped ground electrode, Krebs says. Designed for American, Asian and European applications, the Bosch OE line of fine-wire spark plugs meet or exceed OE specifications and are all pre-gapped, helping a service technician reduce repair time and avoid comebacks, according to the company. They are backed by a seven-year consumer satisfaction guarantee and a 12-month professional technician warranty.

To further build knowledge about Bosch’s OE fine wire line of spark plugs, visit www.gutknows.com where you will find a host of information including features and benefits, promotions, rebate offers, part finder, videos and more.

The contest will be live on the official Bosch Facebook Page www.facebook.com/boschAutoParts until July 18.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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