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Car Care Council Launches Web Video Series

The Car Care Council has created a web video series by segmenting its award-winning consumer video, "Auto Service and Repair: What to Expect," into eight short episodes that will be posted to the council's YouTube channel, Facebook page and Twitter feed every two weeks at 9:30 a.m. EST, starting Tuesday, July 31.
By Shop Owner Staff
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The Car Care Council has created a web video series by segmenting its award-winning consumer video, “Auto Service and Repair: What to Expect,” into eight short episodes that will be posted to the council’s YouTube channel, Facebook page and Twitter feed every two weeks at 9:30 a.m. EST, starting Tuesday, July 31. These Car Care Clips will focus on taking the guesswork out of auto service by giving consumers a behind-the-scenes look at the repair shop experience. The first four episodes released will concentrate on finding and building a relationship with a repair shop, while the last four episodes, set to air in the fall, will highlight the actual repair process.

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“After receiving many requests from industry members for individual video segments, we created eight episodes that cover the different aspects of finding and working with an auto repair shop in order to help car owners become more comfortable with the process,” said Rich White, executive director, Car Care Council. “By releasing each episode individually, we are not only able to share no-nonsense tips and advice with consumers, but we are also able provide industry members with a useful tool to help them communicate with their customers.”  

The episodes will be shared on the council’s YouTube channel, Facebook page and Twitter feed as follows:

• July 31 – Finding the Right Repair Shop
• August 14 – Do I Have to Return to the Dealership?
• August 28 – What to Expect at the Repair shop
• September 11– How to Communicate and Ask Questions
• September 25 – Why Pay for Diagnostics?
• October 9 – Buying the Right Part
• October 23 – Preventative Maintenance is Key
• November 6 – Before You Leave the Shop Checklist

Industry members can download the eight video episodes via the Car Care Council website at www.carcare.org/industry-participants/car-care-clips/.

The full “Auto Service and Repair: What to Expect” video provides a wealth of information and straight talk on such topics as finding the right auto repair facility, what to expect at the shop and what questions to ask. The video also covers the real truth about consumer rights and the manufacturer’s warranty, and is posted on www.carcare.org.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

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Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

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Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
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