Car Care Council’s Service Schedule And E-mail Reminders Help Your Customers And Your Business

In celebration of Fall Car Care Month in October, the Car Care Council suggests adding a link to the council's free customized service schedule and e-mail reminder service on your business website as a useful resource for your customers. This simple step only takes seconds to do, and it's another opportunity to improve customer relationships and increase your service and repair business.

In celebration of Fall Car Care Month in October, the Car Care Council suggests adding a link to the council’s free customized service schedule and e-mail reminder service on your business website as a useful resource for your customers. This simple step only takes seconds to do, and it’s another opportunity to improve customer relationships and increase your service and repair business.

“Consumers want to be reminded when it is time for vehicle service and when that reminder comes from a non-profit third party, it can be even more meaningful to the vehicle owner,” said Rich White, executive director, Car Care Council. “Having a link to our free customized service schedule on your own shop’s website is an easy way to provide added value to your customers and encourage them to be more car care aware.”

Results of community car care events held throughout the country in 2011 show that many consumers are neglecting their cars, with more than eight out of 10 vehicles failing at least one component of the vehicle inspection process. The council’s customized service interval schedule and e-mail reminder service is a valuable tool that a shop can share with its customers so they get the reminders they need to stay on top of periodic vehicle maintenance.

“In addition, the Car Care Council’s video entitled “Auto Service and Repair: What to Expect” provides a wealth of information on such topics as what to expect at the shop and what questions to ask. The video also covers the real truth about consumer rights and the manufacturer’s warranty,” said White. “By linking to the service schedule and video, shops can help current and potential customers feel more comfortable with the auto service and repair process.”

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

When Your Shop Is Worth Much More Than You Thought

Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.

Case Study: Owner of San Francisco-based Import Service Shop Delighted to Discover Just How Valuable His Business is to Qualified Buyers
I sometimes share case studies of the clients I have been able to assist in my role as an aftermarket business broker and provider of intermediary and advisory services. I do that when I think the story will provide a reader in similar circumstances with new insights or helpful information.
In the case of Cowden Automotive, Inc., I acted in a consulting capacity assisting the owner and his broker in valuing the business, creating a marketing plan, finding a qualified buyer, and arranging financing for the sale.
Although every sale of a shop in which I am involved has its own unique set of circumstances, which makes my job both very interesting and very challenging, Cowden Automotive stands out as particularly memorable because I was able to demonstrate to the long-time owner, Paul Cowden, that his business was worth about three times what he had initially thought.
Needless to say, delivering that kind of good news to a shop owner is a rewarding experience. Discovering that the sale of his business would result in his retirement nest-egg being substantially larger than he had ever thought was a fitting tribute to someone who had spent his entire working career as a busy automotive service shop owner.

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