John Kinsella, vice president and senior consultant, FitForCommerce, explained how omnichannel – a multichannel sales approach that provides the customer with an integrated shopping experience – results in more valuable customers.
MAHLE Performance will serve as the overarching brand under which gaskets – and in the near future performance engine parts like piston rings and Clevite engine bearings – will go to market.
ACDelco recently announced it is expanding its aftermarket offerings to give shop owners more choices in two high-growth areas: Tire Pressure Monitoring Sensors and new – not rebuilt or remanufactured – brake calipers that will be sold with no core charge.
Using two dimensions – vehicle control and vehicle ownership – Deloitte’s Neal Ganguli identified the future states of mobility as: personally owned, driver driven; shared-driver driven; personally owned autonomous; and shared autonomous.
Based on an analysis of Bureau of Labor Statistics’ (BLS) data, TechForce found that the estimated demand for “new entrant” vehicle technicians is much higher than previously reported.
The opening speaker is Karyn Schoenbart, CEO of The NPD Group. Schoenbart has more than 30 years of experience in the market research field and has led NPD’s strategic expansion with the introduction of analytic solutions and new types of data.
Expert speakers will cover several topics, including advanced driver assistance systems, connected vehicles, vehicle-to-everything and new mobility models.
Marketing practices have dramatically shifted with the rise of social media and the growth of new devices, platforms and applications.
Twenty-five grand prize winners will travel to Louisville, Kentucky, in the spring of 2018 for four days of fun watching live thoroughbred racing and touring the track at the National Corvette Museum, along with the chance to be one of the three lucky winners to drive home in a brand new Corvette and receive $25,000.
The new 8,500-square-foot headquarters location is more than four times larger than the organization’s previous office. It includes 3,475 square feet of renovated office and conference space, as well as a modern classroom that complies with nationally recognized examination requirements.
The Road Warrior Weekend technician promotion ran from March 1 to April 30. The lucky grand-prize winners received an entry into the sweepstakes with each $150 order of products from a select group of sponsors.
Topics covered by speakers included succession planning, employing the next generation and modern marketing techniques that work.
