Federated Auto Parts and Ken Schrader Racing have teamed up again this year in the battle against breast cancer. In its annual PINK campaign, the team is selling pink ribbons that will be placed on the No. 52 Federated Auto Parts car driven by Matt Tifft in the Oct. 3 ARCA race at Kansas Speedway. Now in its fourth year, the ribbon campaign will benefit the Breast Health Center at CMC Northeast in Concord, N.C.
The Auto International Association (AIA), a segment of the Auto Care Association, will present its 26th annual AIA Import Product and Marketing Awards at 3 p.m. Tuesday, Nov. 4 during AAPEX at the Sands Expo Center. The awards with three new categories recognize manufacturers and marketers for excellence in products, including tools and functional fluids, packaging, websites, catalogs and marketing/advertising programs for import cars or trucks.
MAHLE Aftermarket Inc. recently kicked off the fourth annual MAHLE Aftermarket Champion Technician Contest, designed to spotlight talented and forward-thinking engine technicians and specialists who demonstrate success and creativity as it relates to advancing the field of engine development. Entrants must answer a series of five questions, which will be reviewed by an independent panel of experts. One grand-prize winner will be selected to receive a VIP trip to the 2014 NASCAR Sprint Cup Series Champion’s Week in Las Vegas.
The Automotive Communication Council (ACC) will host a panel discussion titled, “Pushing Your Message All the Way Up” as part of the AAPEXedu education program at AAPEX in Las Vegas. The session will be held from 2-3 p.m. on Tuesday, Nov. 4 at the Venetian Hotel. The panel will address a longstanding concern of service professionals about confusing messages from manufacturers.
October is Fall Car Care Month and it’s a good time to update your website to help your customers learn the safety and economic benefits of regular vehicle care. The Car Care Council suggests five quick and easy ways to update your website for Fall Car Care Month.
Federated Free Fuel Fridays has returned this fall. Each Friday through Oct. 24, Federated will announce four winners of free gas cards on its Federated Auto Parts and Federated Car Care Facebook pages.
Buyers planning to attend the upcoming Automotive Aftermarket Products Expo should register now at aapexshow.com/register to save $50 off the cost of onsite registration. AAPEX will take place Nov. 4-6 at the Sands Expo Center in Las Vegas, with AAPEXedu sessions starting on Monday, Nov. 3.
The ASE Industry Education Alliance recognized 34 members of the inaugural class of automotive instructors at the ASE Industry Education Alliance Instructor Training Conference, July 28-Aug. 1 at The Alexander Hotel in Indianapolis, Ind. Eleven of the recipients received their awards at the conference.
A key program of interest during the 2015 MACS Training Event and Trade Show will be a luncheon presentation on Saturday, Feb. 7 with MACS technical adviser Ward Atkinson, who will explore the potential impact of multiple refrigerants and new regulations on the mobile A/C vehicle manufacturer and service industry, and ask the question, “Will history repeat itself?”
The Champion Spark Plug brand is once again stepping forward to support grassroots racers through its $125,000 “Search for a Champion” contest, which will fund 15 sponsorships available to racers in virtually every form of engine-driven competition.
