Bosch has announced the launch of a new customer awareness initiative designed to help diesel vehicle owners and technicians make the right choice when purchasing replacement injectors for vehicle service. The cornerstone of the initiative is a new website, ChooseTheRightInjector.com, which offers in-depth information on a variety of key topics.
This year’s AAPEXedu will address the most difficult challenges facing attendees by offering three, all-new customized programs and more than 40 education sessions, all at no cost to attendees. The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev., with AAPEXedu
Five lucky Federated Car Care customers have been chosen as the winners in the annual Federated “Get Dirty with Kenny” sweepstakes. These winners will get the chance to dirt track race against NASCAR and dirt track icon Kenny Schrader at the Federated Auto Parts I-55 Raceway in Pevely, Mo. The contest winners will begin their “Get Dirty”
The MOOG Steering and Suspension brand has introduced 19 new replacement parts and time-saving alignment tools for more than 14.5 million North American passenger vehicles. MOOG products are manufactured by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp. The latest MOOG products include complete front strut assemblies for 1998-’06 Volkswagen Beetle, Golf and Jetta models; a
AVI (Automotive Video Innovations) is giving back to the automotive community that has given so much opportunity to the Florida-based video company. To carry out that mission, AVI reports that it is pledging to give away $1 million worth of training to students, technicians, shop owners or teachers with the desire to expand their automotive
The Automotive Aftermarket Products Expo (AAPEX) is asking attendees to participate in an all-new voting process at this year’s event to determine the winning entries in the 2014 New Product Showcase. AAPEX is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, with AAPEXedu sessions starting on Monday, Nov.
If you are looking for a new t-shirt for your summer wardrobe, look to Federated. Every Tuesday through August, Federated will announce 10 winners of NASCAR Sprint Cup Federated Auto Parts 400 t-shirts. To enter, visit Federated on Facebook and click on the T-Shirt Tuesdays contest. “Our Facebook contests have become very popular with Federated
ACDelco has announced enhancements to its e-commerce offerings. Mobile capability with VIN scanning and the ability to accommodate unlimited users are the latest enhancements for independent service centers that use ACDelco WIP, the brand’s online parts ordering system. ACDelco says these improvements are the first of many upcoming plans that are the result of moving
Summer is here, and that means vacations. Meet with your techs and advisers and put together a strategy for ensuring that your customers’ cars are prepared for summer driving and for road trips. Try creating and promoting a “Summer Vacation Road Trip Package”. Emphasize to your customers the need to ensure that their cars are
Bosch has expanded its portfolio of part numbers for select product lines. A total of 47 new part numbers has been added to the Bosch offering in the braking, O2 sensor, ignition coil and oil filter lines. Bosch QuietCast Brake Pads and Bosch Blue Brake Pads Thirty-four new Bosch QuietCast and Bosch Blue Brake Pad
As the NACE/CARS event draws closer, the Automotive Service Association (ASA) encourages anyone involved in the industry to attend the Auto Alliance Innovation Technology & Telematics Forum, taking place Friday, Aug. 1 at the Cobo Center in Detroit, Mich. The Forum will begin with a morning discussion titled, “Where is Vehicle Technology Headed and What
The ASE Industry Education Alliance has announced a new Instructor Recognition program. Thirty-two members of the inaugural class of recognized automotive instructors will be honored at the upcoming ASE Industry Education Alliance Instructor Training Conference July 28 through Aug. 1 at The Alexander Hotel in Indianapolis, Ind. “The ASE Industry Education Alliance is proud to