If you’re not sure if your website is accessible to disabled persons, then now is the time to figure that out.
When we talk to shops that are thriving in their respective markets, one of the common denominators is ASE certification.
Establishing dynamic relationships with your customers as an extension of your brand is known as “Relationship Marketing.”
Over the last couple of years, some significant changes in consumer behavior regarding researching retail sources of everything – including auto service – have left some repair shops behind because they were not paying attention. Luckily, it is easy to catch up.
Current technology has allowed smaller shops to track customer purchases, reach new markets, offer a wider variety of products and provide better overall service, all at wallet-friendly costs. But at what point does too much of a good thing become, well, a bad thing? It’s a conundrum, and one that many shops – regardless of size – are facing today.
There are several easy things you can do to improve the Google My Business (GMB) listing for your repair shop at no cost whatsoever beyond the time it takes you to do it.
The one thing you can count on about Google is that the rules of the game are constantly changing. Google’s commitment to providing searchers with the purest, most useful results means that it keeps changing things to prevent business owners from scamming its system while providing various tools to help people use it.
To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.
Text messages outnumber phone calls five to one. An amazing 98% of text messages are opened. Take a guess at how many text messages are read within the first three minutes of being received … 90%!
Some people scoff at the environmentally friendly movement
thinking it’s just a fad, or something that’s “hippie.” But, that’s quite
the contrary. Globally there has been an insurgence of consumers
who are seeking out sustainable companies and products.
A Harvard University study found that the amount of time spent on assembling a business plan is directly related to that business’s success. Owners who spend six months or less on the plan ended up with an 80% failure rate, but those who spent a year or more on the plan had an 80% success rate.
Despite the prevalence of electronic media, most automotive repair facilities, car dealerships, and financial institutions still rely heavily on good old-fashioned direct mail as a key component of their marketing arsenal.
