In the automotive service industry, we all need to accept the fact that we’re going to have competition. With competition comes consumer choice. And, as we all know, when customers are lured away by a competitor, we may not get their business back very easily.
Mary DellaValle explains how to successfully reach female customers to help set your shop apart from the competition. Sponsored by Management Success.
If you’re using social media simply to drive new customers to your shop, you may be disappointed. Facebook, Twitter and other social media channels may help to some degree with customer acquisition, but social media is at its most powerful when used for customer retention.
Can people find your business online? What if they don’t know your shop by name? If they’re looking for a repair shop online, will they be able to find you?
With a buying power of more than $200 billion per year, it’s important to understand the thought process of millennials, their purchasing habits and what exactly drives them to buy. This generation comprises roughly a quarter of the U.S. population, and they have become an intricate part of our economy. Now more than ever, it’s important to know how to properly market to, and engage with, this audience.
Overcome common pitfalls when creating your website messaging to help boost your shop’s reach and customer engagement levels.
To make your page pop and make a connection, you have to give your website some thought. You have to walk a mile in your target audience’s shoes and think, what will capture their attention, draw them in and build their trust? People. Happy, smiling people.
Google search rankings are positively impacted by good reviews for your business. Conversely, poor reviews will negatively affect your rankings, and, just as bad, negatively impact someone’s decision on whether or not to entrust the care of their vehicle to you.
When it comes to leaving an impression, the most important thing you can do for your business is to really understand what your brand is and then leverage that to leave an imprint.
Sales experts agree that when you assume you already made a sale, it can be a powerful tool for increasing the probability that you can actually close it.
In the tire and service industry, we all need to accept the fact that we’re going to have competition. With competition comes choice. Customers have many alternatives and when lured away by a competitor, we may not get their business back very easily.
Adam Redling discusses how projecting the right image can bring in more of the right customers — those who value quality parts and services over price. Sponsored by NGK.
