Adam Redling discusses how shop owners can leverage National Car Care Month as a way to increase visibility among prospects and deliver added value to their customers. Sponsored by NGK.
Marketing does not have to be as tasking and high-cost as you think. Assess what you can afford to reach the customers in your area, and put a marketing plan in play.
Instead of waiting for customers to remember you when they have the need for automotive service, why not advertise to only those who are ready to buy now?
Adam Redling provides pointers on gaining a competitive edge when navigating through today’s digital landscape that include competing on value rather than price, and communicating with customers in the way they prefer to be reached. Sponsored by ACDelco.
Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper connection: opportunities exist for savvy business owners who find ways to take advantage of this behavior.
Instead of letting this ebb and flow get the best of you and your team, there are things you can do to help bridge the gap until things pick up again. Here are some ways to generate sales during slow times at the shop.
It is easy to dismiss social media as a bunch of individuals who generally chat about things as mundane as their kids’ soccer games and swapping cute cat videos. The problem with social media is that the connection is not obvious as to how it relates to street-level retail. But, to dismiss it because you don’t understand how it can help grow your business would be a mistake.
Simply stated, digital geo-targeting helps you fish where the fish are swimming – or target your digital marketing, including paid search and display ads, specific to the location of prospects you hope to reach.
Perception can be reality when it comes to your business’s reputation. Controlling the public perception of your shop is important not only for attracting current customers back to your business, but also for bringing in new clients.
The way social media is used has changed dramatically over the past decade. What used to be a tool to connect with friends, family and former classmates has become an essential component of how small businesses market themselves. In the world of automotive repair where reputation is everything, using Facebook, Twitter, Instagram and Snapchat to effectively engage with customers can mean the difference between being just another repair shop or being the go-to shop on the block.
There are several ways to reach your customers and a number of different messages that you can send. Unless you’re writing, designing, posting and mailing every piece – and keeping creative control over every aspect of your shop’s image – how can you ensure a consistent message on every channel?
