Are You Sure You’re Covered?

You may or may not be aware of potential automobile loss exposures at your business. If your shop owns any vehicles and uses them in the course of business, you most likely already have commercial auto insurance.

5 Online Marketing Mistakes Shop Owners Often Make

The one thing you can count on about Google is that the rules of the game are constantly changing. Google’s commitment to providing searchers with the purest, most useful results means that it keeps changing things to prevent business owners from scamming its system while providing various tools to help people use it.

Tattoos, Piercings And Telecommuting, Oh My!

Wonder how a relaxed dress code, tattoos or telecommuting should work in your office space? Read on!

A Marketing Conundrum: Should You Advertise On Yelp?

To understand why Yelp can be a viable marketing channel, you first need to understand consumer behavior and their attitudes toward independent review ratings.

Recruit New Techs

As the editor of Shop Owner’s sister publication, Tomorrow’s Technician, I’ve seen schools do an amazing job of laying out opportunities for local businesses to work with their students. Many businesses don’t even realize these opportunities are available, or simply haven’t dedicated their time to building these vital relationships with local schools.

Finding The Right Employee Health Care Benefits For Your Team

Employee health care is a top concern for repair shops and tire dealers – and for legitimate reasons. According to MetLife’s 2018 “Employee Benefit Trends Study,” 54% of millennials cite their benefits as a determining factor in deciding where to work. Simply put, you could be losing out on young, passionate employees simply because your benefits package – if you offer one at all – is not competitive.

Revolutionize Your Repair Shop With Texting Technology

Text messages outnumber phone calls five to one. An amazing 98% of text messages are opened. Take a guess at how many text messages are read within the first three minutes of being received … 90%!

Six Factors For Successful Sales Training

There is no doubt that a well designed and effectively executed sales and customer service training program can dramatically improve your auto service business. Improved customer relations and retention, increased employee productivity, less discounting and more profitable sales are just a few key benefits of a successful training program.

Two Keys To A Higher Car Count

Car count has been a concern of just about every shop owner I’ve talked with at one point or another. Most of the time, shop owners take it upon themselves to bear the burden of the responsibility for car count. But, the truth is, that improving your car count is an entire shop effort and can’t be done without everyone on staff buying in and pulling their weight.

The Hidden Value Of Local Chamber Of Commerce Membership

Traditionally, automotive service businesses tend to get looked down upon by other business professionals. This image can make being an active member of a chamber of commerce seem daunting.

Environmentally Friendly Automotive Repair

Some people scoff at the environmentally friendly movement
thinking it’s just a fad, or something that’s “hippie.” But, that’s quite
the contrary. Globally there has been an insurgence of consumers
who are seeking out sustainable companies and products.

How To Raise The Bar On Sales

How do you set the bar for high performance at your automotive business? This article covers six essential elements.