The one thing you can count on about Google is that the rules of the game are constantly changing. Google’s commitment to providing searchers with the purest, most useful results means that it keeps changing things to prevent business owners from scamming its system while providing various tools to help people use it.

As the editor of Shop Owner’s sister publication, Tomorrow’s Technician, I’ve seen schools do an amazing job of laying out opportunities for local businesses to work with their students. Many businesses don’t even realize these opportunities are available, or simply haven’t dedicated their time to building these vital relationships with local schools.

Employee health care is a top concern for repair shops and tire dealers – and for legitimate reasons. According to MetLife’s 2018 “Employee Benefit Trends Study,” 54% of millennials cite their benefits as a determining factor in deciding where to work. Simply put, you could be losing out on young, passionate employees simply because your benefits package – if you offer one at all – is not competitive.

There is no doubt that a well designed and effectively executed sales and customer service training program can dramatically improve your auto service business. Improved customer relations and retention, increased employee productivity, less discounting and more profitable sales are just a few key benefits of a successful training program.

Car count has been a concern of just about every shop owner I’ve talked with at one point or another. Most of the time, shop owners take it upon themselves to bear the burden of the responsibility for car count. But, the truth is, that improving your car count is an entire shop effort and can’t be done without everyone on staff buying in and pulling their weight.
